Where's the Square?

Where's the Square?
General information
Date(s):	June 5, 2015 - July 16, 2015
Chronology
Previous Events:	SpongeBob SquarePants 400
Next Events:	Superhero Saturday

Where's the Square? (once called Where's the Sponge?) was a month-long promotion for the SpongeBob SquarePants episode, "Lost in Bikini Bottom," which aired on July 16, 2015.

Twitter

As one of the major promotional tools that Nickelodeon used, numerous tweets and videos on the Nickelodeon Twitter page were made in tandem with this event.

Timeline

• June 7: Nickelodeon tweeted a Vine video announcing that a new episode is going to air, using the hashtag, "WheresTheSquare."
• June 15: Nickelodeon tweeted, "Wait, #WheresTheSquare??? Find out on July 16!" with an image.
• June 16: Nickelodeon tweeted, "SpongeBob without @SpongeBob? Find out #WheresTheSquare on July 16!" with an image.
• June 19: Nickelodeon tweeted, "That moment when you realize you're lost #WheresTheSquare" with a GIF.
• June 22: Nickelodeon tweeted, "When you have no idea where you are #WheresTheSponge #NewSpongeBob" with a GIF.
• June 24: Nickelodeon tweeted, "@SpongeBob's more than a little lost in this new episode... watch it on July 16 at 7:30pm/6:30c! #WheresTheSquare" with a GIF.
• June 26: Nickelodeon tweeted, "Uh oh" with a Vine video announcing that the new episode would be called, "Lost in Bikini Bottom."
• June 30: Nickelodeon tweeted, "Have you ever gotten lost in your hometown? #WheresTheSquare #NewEpisodeJuly16 cc @SpongeBob" with the same GIF used on June 24.
• July 1: Nickelodeon tweeted, "Looking to see if it's July 16 yet #WheresTheSquare #NewSpongeBob" with the same GIF used on June 22.
• July 3: Nickelodeon tweeted, "When you've got no cell phone service and no idea where you are [Horrified Emoticon] ⁉️ #wheresthesquare #spongebob #lost" with a Vine video.
• July 5: Nickelodeon tweeted, "Have you seen #SpongeBob recently? 🔎 #wheresthesquare" with a Vine video.
• July 8: Nickelodeon tweeted, "What happened to @SpongeBob and why is he so lost???" with "#WheresTheSquare," a GIF, and a link to a Nick.com video featuring all of the Vine videos with this hashtag up to that point.
• July 9: Nickelodeon tweeted, "Even superpowers won't help the #Thundermans answer the question... #wheresthesquare" with a Vine Video featuring two of the cast members of The Thundermans calling out for SpongeBob.

Vine

Another major promotional tool used was the now-defunct Vine. Similar to Twitter, Nickelodeon posted multiple videos hyping up the event.

Timeline

• June 5: Nickelodeon released a Vine video announcing that a new episode is going to air, using the hashtag, "WheresTheSquare."
• June 15: Nickelodeon released a Vine video featuring Painty the Pirate singing, "Who lives in a pineapple under the sea?" and then gargling until a slide that reads, "#WheresTheSquare" shows up.
• June 24: Nickelodeon released a Vine video featuring SpongeBob yelling, "I'm lost!" somewhere in Bikini Bottom.
• July 1: Nickelodeon released a Vine video featuring a Patrick watch ticking between clips of "Lost in Bikini Bottom."
• July 3: Nickelodeon released a Vine video featuring different security camera shots, one of which is SpongeBob running past a broken fire hydrant.
• July 5: Nickelodeon released a Vine video featuring different images of the Krusty Krab each having a different part of "Where's The Square?"
• July 9: Nickelodeon released a Vine video featuring two of the cast members of The Thundermans calling out for SpongeBob.

Nick.com

This is a minor promotional tools that this promotion used.

It only contains a video that featured all of the vines featured above, except for the one released on July 9. It is entitled, "Where's the Square?" There is also an online game called Can You Find SpongeBob?

Gallery

June 16 photo

SpongeBob SquarePants - Lost in Bikini Bottom Clip WherestheSquare?

"Lost in Bikini Bottom" title card during premiere