In the movie, Toothy Toothpaste comes in a light blue tube that depicts the brand's mascot: Toothy, a tooth with a buck tooth. The tube also depicts the word "Toothy" in magenta letters and the word "Toothpaste" written in dark blue letters. It has two extrusion nozzles rather than one like a regular toothpaste tube does. Said nozzles have circular magenta lines under them.
Its appearance in "Appointment TV" is significantly different from the first movie; instead of having two extrusion holes, it only has one. It also comes in a periwinkle tube that reads "Toothy" in magenta letters, with the mascot on the right side of the tube.
Role in series
The SpongeBob SquarePants Movie
While getting ready for the grand opening of the Krusty Krab 2, SpongeBob brushes his eyes with this toothpaste and then proceeds to blink its foam out, thereby declaring that good hygiene is next to the state of being a manager.
SpongeBob uses this toothpaste while getting ready for work.
"Squid's on a Bus"
SpongeBob and Squidward pass by a billboard advertising Toothy Toothpaste while riding the bus. On the billboard, a blonde and coral-pink lady fish is shown holding a tube of the toothpaste. A distracted driver then crashes into the poster, leaving a hole in the woman's teeth.