Encyclopedia SpongeBobia
Encyclopedia SpongeBobia
If you were looking for the article about the book, then see Think Happy!.
"We do not lose laughter during times of crisis, on the contrary! Bad mood is the best reason to spread some fun and optimism. We deliberately chose this date for the biggest TV event in the history of MTV Networks and we hope that the audience picks up our message: Think Happy!"
— Patrick Alders, General Manager of Nickelodeon North Europe for Think Happy Day[1]

Think Happy - The Year of the Sponge, known as Happy Yellow in Japan, was a year-long campaign that was held internationally and similarly to The Ultimate SpongeBob SpongeBash, it was celebrating the 10th anniversary of SpongeBob SquarePants. A 24-hour marathon named Think Happy Day was commissioned by Nickelodeon North Europe as part of the campaign, and was broadcasted in a total of 22 Viacom networks in 9 countries.[1] Also, new season 6 episodes and the double-length specials "SpongeBob SquarePants vs. The Big One" and "What Ever Happened to SpongeBob?" debuted internationally.[2][3]

The Think Happy Day event was held again in Northern Europe, on May 22, 2011 and May 27, 2012 in the same country.

Commissions in the United Kingdom

The Sponge Who Could Fly musical

The Sponge Who Could Fly is an international musical, based on the episode "The Sponge Who Could Fly." The script was written by Steven Banks, who had become the head writer for the series in season 4, with songs by Eban Schletter. Gip Hoppe served as director, with choreographer and associate director Jenn Rapp, and the set was designed by Rialto vet David Gallo. The musical was produced by Nickelodeon and MTVN Kids and Family Group, partnered with Broadway Asia Entertainment.

SpongeBob SuperFan

SpongeBob SuperFan was a contest where people could vote about their favorite SpongeBob SquarePants fan. The five finalists were named Laura, Hannah, Courtney, Rhianna, and Lucy.

Bollywood Bob

Main article: Bollywood Bob

Bollywood Bob is a music video that was produced by Nickelodeon UK. It first aired on the said network on November 14, 2009[4] and was followed by showings of a 30-second version in Vue and Cineworld cinemas nationwide. It follows Rohan, who enters a Bollywood palace to present the King with a golden sponge.[4]

New episode premieres

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New season 6 episodes and the double-length specials "SpongeBob SquarePants vs. The Big One" and "What Ever Happened to SpongeBob?" debuted in the UK. Also, a contest was held for the latter, with prizes including Think Happy t-shirts.

Commissions in Germany

Think Happy Day

On November 28, nine countries across North Europe like the Netherlands, Scandinavia, and Belgium would show from Viacom channels including Nickelodeon, Comedy Central, MTV, and TMF, a 24-hour SpongeBob marathon. In addition, the viewers would decide what to see during the SpongeBob Top 100, from the Nickelodeon website. During the marathon, statements of celebrities and kids, such as the cast of House of Anubis, would pass by, in which they are told what makes them happy.[1] Viewers could submit messages, or photos and videos, that "show their personal moments of happiness", so they can have a chance to appear.[5]

Viacom pay-TV stations in Germany were not affected by this special and showed their normal program that day.


Nickelodeon Germany
November 28
Time Episodes
6:30 am "Sing a Song of Patrick"/"Enemy In-Law"
7:00 am "Mermaid Man vs. SpongeBob"/"SquidBob TentaclePants"
7:30 am "Penny Foolish"/"The Great Snail Race"
8:00 am "Snowball Effect"/"Bubble Buddy"
8:30 am "Naughty Nautical Neighbors"/"Best Frenemies"
9:00 am "Once Bitten"/"Jellyfishing"/"Squeaky Boots"
9:45 am "Pest of the West"
10:15 am "Boating Buddies"/"Blackened Sponge"
10:45 am "Jellyfish Jam"/"Best Day Ever"
11:15 am "Ugh"
11:45 am "House Fancy"/"Best Frenemies"
12:15 pm "The Lost Mattress"/"The Smoking Peanut"
12:45 pm "Fools in April"/"Mermaid Man and Barnacle Boy"
1:15 pm "Friend or Foe"
1:45 pm "Patrick SmartPants"/"The Original Fry Cook"
2:15 pm "To Save a Squirrel"/"Suds"
2:45 pm "The Splinter"/"Banned in Bikini Bottom"
3:15 pm "Karate Island"/"Mermaid Man and Barnacle Boy V"
3:45 pm "I'm Your Biggest Fanatic"/"Good Neighbors"
4:15 pm "Party Pooper Pants"
4:45 pm "The Slumber Party"/"Funny Pants"
5:15 pm "Help Wanted"/"Reef Blower"/"No Weenies Allowed"
5:45 pm "Culture Shock"/"Bubblestand"
6:15 pm "Your Shoe's Untied"/"The Secret Box"
6:45 pm "Naughty Nautical Neighbors"/"Rock Bottom"
7:15 pm "What Ever Happened to SpongeBob?"
7:45 pm "Pizza Delivery"/"Ripped Pants"
November 29
Time Episodes
6:30 am "To Love a Patty"/"Big Pink Loser"
7:00 am "I'm with Stupid"/"SpongeHenge"
7:30 am "F.U.N."/"Not Normal"
8:00 am "Grooming Gary"/"The Fry Cook Games"/"The Paper"
8:45 am "Dunces and Dragons"
9:15 am "Survival of the Idiots"/"New Student Starfish"
9:45 am "Mermaid Man and Barnacle Boy II"/"Rock-a-Bye Bivalve"
10:15 am "Patty Caper"/"A Flea in Her Dome"
10:45 am "Squid on Strike"/"Squirrel Jokes"
11:15 am "Spongicus"/"Dear Vikings
11:45 am "The Algae's Always Greener"/"The Pink Purloiner"
12:15 pm "Welcome to the Chum Bucket"/"Krabby Road"
12:45 pm "Roller Cowards"/"Choir Boys"
1:15 pm "Christmas Who?"
1:45 pm "Graveyard Shift"/"Mermaid Man and Barnacle Boy IV"
2:15 pm "Shuffleboarding"/"Slide Whistle Stooges"
2:45 pm "The Sponge Who Could Fly"
3:15 pm "Opposite Day"/"As Seen on TV"
3:45 pm "Hocus Pocus"/"Plankton!"
4:15 pm "Squid's Day Off"/"The Battle of Bikini Bottom"
4:45 pm "Chimps Ahoy"/"Texas"
5:15 pm "Goo Goo Gas"/"Gone"
5:45 pm "Friend or Foe"
6:15 pm "The Krusty Sponge"/"Sandy's Rocket"
6:45 pm "SpongeBob SquarePants vs. The Big One"
7:15 pm "Patty Hype"/"Missing Identity"
7:45 pm "Pickles"/"Home Sweet Pineapple"
VIVA Germany

The music channel VIVA showed over 50 SpongeBob episodes with themes about love, friendship and music until 8:00 pm, from 06:00 am. From 20:00 there was a "Planet VIVA Special: Underwater Hits" and from 22:00 a "Planet VIVA Special: Think Happy Day". From 0:00 to 6:00, VIVA again broadcasted six hours of SpongeBob episodes.

November 28
Time Episodes
6:00 am "Hall Monitor" / "Jellyfish Jam"
6:30 am "Nature Pants" / "Opposite Day"
7:00 am "The Chaperone" / "Employee of the Month"
7:30 am "Valentine's Day" / "The Paper"
8:00 am "Big Pink Loser" / "Bubble Buddy"
8:30 am "Mermaid Man and Barnacle Boy III" / "Squirrel Jokes"
9:00 am "Nasty Patty" / "Idiot Box"
9:30 am "Have You Seen This Snail?"
10:00 am "Whale of a Birthday" / "Karate Island"
10:30 am "New Student Starfish" / "Clams"
11:00 am "Bummer Vacation" / "Wigstruck"
11:30 am "Best Day Ever" / "The Gift of Gum"
12:00 am "Friend or Foe?"
12:30 am "Roller Cowards" / "Bucket Sweet Bucket"
1:00 pm "To Love a Patty" / "Breath of Fresh Squidward"
1:30 pm "Goo Goo Gas" / "Le Big Switch"
2:00 pm "The Inmates of Summer" / "To Save a Squirrel"
2:30 pm "Pest of the West"
3:00 pm "Banned in Bikini Bottom" / "Stanley S. SquarePants"
3:30 pm "House Fancy" / "Krabby Road"
4:00 pm "Spongicus" / "Suction Cup Symphony"
4:30 pm "Not Normal" / "Gone"
5:00 pm "The Splinter" / "Slide Whistle Stooges"
5:30 pm "A Life in a Day" / "Sun Bleached"
6:00 pm "The Slumber Party" / "Grooming Gary"
6:30 pm "Giant Squidward" / "No Nose Knows"
7:00 pm "The Sponge Who Could Fly"
7:30 pm "Gullible Pants" / "Overbooked" / "Hall Monitor" / "Jellyfish Jam"
8:00 pm Planet VIVA Special: "Underwater Hits"
10:00 pm Planet VIVA Special: "Think Happy Day"
00:00 am "Big Pink Loser" / "Bubble Buddy"
00:30 am "Chimps Ahoy" / "Ghost Host"
1:00 am "Have You Seen This Snail?"
1:30 am "Pest of the West"
2:00 am "Mermaid Man and Barnacle Boy III" / "Squirrel Jokes"
2:30 am "Best Day Ever" / "The Gift of Gum"
3:00 am "Scaredy Pants" / "I Was a Teenage Gary"
3:30 am "Sleepy Time" / "Suds"
4:00 am "Born to Be Wild" / "Best Frenemies"
4:30 am "Snowball Effect" / "One Krabs Trash"
5:00 am "Just One Bite" / "The Bully"
5:30 am "No Free Rides" / "I'm Your Biggest Fanatic"
MTV Germany

MTV started the day at 6:00 am with the documentary "Square Roots: The Story of SpongeBob SquarePants." Afterwards, the SpongeBob episodes were broadcast. Focus at MTV was "beach and sea." Then the best "Underwater Hits" were shown in a clip section.

Sleepy Time 057.png
"I can turn into a skyscraper!"
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Captain's Secrets


Ist Spongebob schwul?

Promo on Comedy Central Germany


On Comedy Central Germany, there was a marathon called "Captain's Secrets", broadcasted as part of the Think Happy Day, on November 28, on 8:15 PM. Selected episodes from the marathon would have to do with rumors surrounding SpongeBob SquarePants and other main characters. The event was presented by the Captain.[1]

Rumors Episodes
SpongeBob is already 20 years old. "Sleepy Time"
SpongeBob has been at a company party without his pants on a copier. "The Secret Box"
Harold SquarePants isn't SpongeBob's father. "Stanley S. SquarePants"
SpongeBob has a double. "The Slumber Party"
SpongeBob and Patrick do crooked things after jellyfishing. "Help Wanted"/"Reef Blower"
Sandy was in a witness protection program. "Texas"/"Pressure"
Mr. Krabs takes drugs. "The Lost Mattress"/"Krusty Towers"
SpongeBob is a transvestite. "Whale of a Birthday"/"Toy Store of Doom"
SpongeBob is a weakling. "Atlantis SquarePantis"
SpongeBob is gay. "Rock-a-Bye Bivalve"

Limited edition plush toy

10.000 copies of a limited edition plush toys of SpongeBob, were produced with gold color, as part of the campaign by Simba.

2011 Think Happy Day event: Day of Laughter

Nickelodeon launched the second Think Happy Day marathon on May 22 at 6am. Until 20:15, an episode marathon of the "funniest" SpongeBob episodes would air on the screen. "With this special program, Nickelodeon celebrates the day of laughter and invites all fans of the yellow sponge to a great SpongeBob party with lots of great winnings!" In the countdown to Think Happy Day Online, there would be hands-on activities for fans.

SpongeBob fans would help shape the program on Think Happy Day this year, adding a laugh of laughter to the Day of Laughter. With the help of the SpongeBob app for Think Happy Day sponge fans could cut their own favorite scenes together and create an individual minute of laughter. The "funniest minutes" of laughter would air on May 22.

They could also invite friends to the SpongeBob party on Facebook and win one of many SpongeBob party packages. From SpongeBob chips to SpongeBob streamers to SpongeBob showers, there's everything you need for a fun SpongeBob party.[6]


Time Episodes
5:55 am "Pressure"
6:15 am "Plankton!"
6:25 am "Grooming Gary"
6:45 am "I Was a Teenage Gary
6:55 am "Idiot Box"
7:15 am "Dear Vikings"
7:25 am "Procrastination"
7:45 am "Gary Takes a Bath"
7:55 am "That's No Lady"
8:15 am "Stuck in the Wringer"
8:25 am "Le Big Switch"
8:45 am "Banned in Bikini Bottom"
8:55 am "Your Shoe's Untied"
9:15 am "Rock Bottom"
9:25 am "Pickles"
9:45 am Sing a Song of Patrick
9:55 am "Yours, Mine and Mine"
10:15 am "Choir Boys"
10:25 am "Something Smells"
10:45 am "The Lost Mattress"
10:55 am "20,000 Patties Under the Sea"
11:15 am "Graveyard Shift"
11:25 am "Komputer Overload"
11:45 am "F.U.N."
11:55 am "Grandpappy the Pirate"
12:15 am "Party Pooper Pants"
12:45 am "Bubblestand"
12:55 am "One Coarse Meal""
1:15 pm "No Weenies Allowed"
1:25 pm "Wigstruck"
1:45 pm "Nature Pants"
2:00 pm "Pineapple Fever"
2:15 pm "To Love a Patty"
2:25 pm "Stanley S. SquarePants"
2:45 pm "Have You Seen This Snail?"
3:15 pm "Breath of Fresh Squidward"
3:25 pm "Jellyfish Jam"
3:45 pm "Help Wanted"
3:55 pm "Pet or Pests"
4:15 pm "Krusty Krab Training Video"
4:25 pm "No Nose Knows"
4:45 pm "The Splinter"
4:55 pm "Pickles"
5:15 pm "Ugh"
5:40 pm "Chimps Ahoy"
5:50 pm "Opposite Day"
6:05 pm "Ripped Pants"
6:20 pm "Shell Shocked"
6:35 pm "The Chaperone"
6:50 pm "What Ever Happened to SpongeBob?" ("Rise and Shine" aired in the middle of the episode")
7:20 pm "The Inmates of Summer"
7:35 pm "I ♥ Dancing"
7:50 pm "To SquarePants or Not to SquarePants"
8:00 pm "Funny Pants"


  • At 6:00 pm, while the episode planned to, aired, the title card that was shown, was the "Bubblestand" one.
  • At 7:30 pm, the title card of "To Save a Squirrel" was visible, but was changed directly afterwards on advertisements.

2012 Think Happy Day event: Be Spongy!

A special "SpongeBob SquarePants" programming marathon with 55 episodes between 6.00am and 8.15pm, plus a special showing of "The SpongeBob SquarePants Movie" at 2.00pm were broadcasted in Nickelodeon Germany, as part of the third annual "Think Happy Day", that would be held on May 27, 2012.[8] The slogan was "Be Spongy!".

Between May 27 and July 14, 2012, European Nickelodeon viewers and fans of the show could log in to the official Nickelodeon Germany website, Nick.de, to add their photos of themselves pulling "SpongeBob SquarePants" facial expressions, where each photograph would be added to a giant photo mosaic, featuring several thousand fans' photos. The finished "SpongeBob SquarePants" mosaic was then unveiled and displayed on a special street banner around Europe during Summer 2012.[9]


Time Episodes
5:45 am "Hooky" / "Mermaid Man and Barnacle Boy II"
6:13 am "SB-129" / "Karate Choppers"
6:35 am "Spy Buddies"
6:49 am "Valentine's Day" / "The Paper"
7:18 am "Whale of a Birthday" / "Karate Island"
7:45 am "New Fish in Town" / "Love That Squid"
8:14 am "The Inmates of Summer" / "To Save a Squirrel"
8:35 am "The Krusty Plate"
8:48 am "What Ever Happened to SpongeBob?"
9:10 am "BlackJack"
9:26 am "Jellyfish Hunter" / "The Fry Cook Games"
9:54 am "Buried in Time" / "Enchanted Tiki Dreams"
10:21 am "The Abrasive Side" / "Earworm"
10:47 am "The Chaperone" / "Employee of the Month"
11:16 am "Nature Pants" / "Opposite Day"
11:41 am "Sleepy Time" / "Suds"
12:09 am "Dying for Pie" / "Imitation Krabs"
12:37 am "Survival of the Idiots" / "Dumped"
1:05 pm "Sandy's Rocket" / "Squeaky Boots"
1:31 pm "Patrick SmartPants"
1:45 pm The SpongeBob SquarePants Movie
3:14 pm "Drive Thru" / "The Hot Spot"
3:43 pm "As Seen on TV" / "Can You Spare a Dime?"
4:15 pm "Snowball Effect" / "One Krabs Trash"
4:42 pm "Keep Bikini Bottom Beautiful" / "A Pal for Gary"
5:10 pm "Krusty Towers" / "Mrs. Puff, You're Fired"
5:39 pm "The Curse of the Hex" / "The Main Drain"
6:09 pm "Trenchbillies" / "Sponge-Cano!"
6:37 pm "Frozen Face-Off"
7:06 pm "The Clash of Triton"
7:28 pm "SpongeBob SquarePants vs. The Big One"
7:54 pm "SpongeBob vs. The Patty Gadget"
8:02 pm "The Masterpiece"

Commissions in other countries

Pavillon de l'Eau exhibition

Between July 10 and November 21, 2009, an exhibition in Pavillon de l'Eau happened in France, in partnership with Eau de Paris and the Paris City Council. After the end of it in the museum, it would tour around France.

Idents and promos

  • International idents and commercials produced as part of the campaign depict well-known sites around the world. The Milano Design Studio and Nickelodeon Italy created an ident with that premise for the campaign, directed and produced by Davide Tappero Merlo for Bonsaininja, and Eleonora Cremascoli. Sound design was done by Carlos Zarattini, and Jinglebell Communication, and art direction by Fabio Ardemagni.[10]
    • Other commercials for the UK depict SpongeBob in various world attractions, such as the Statue of Liberty, the Great Sphinx of Giza, the Mount Rushmore (replacing Abraham Lincoln's head sculpture). They were written, edited and produced by Phil Ball. Graphics were made by Blue Zoo, and audio by The Jungle Group, companies who would later work on bumpers and promos for the SpongeBob's Top 100 marathon event. Narration was done by The X Factor brand voice artist Peter Dickson.[11]
  • Other promos for events centered around the event were made by Derek Best, such as the SpongeBob SuperFan one, with the "WhoBob WhatPants?" one winning a UK silver Promax award.[12] Another promo for general episode airings on weekdays including the song I Need a Hero was produced by Jungle Studios, directed and written by Jonny Mazur, and sound designed by Gez Lloyd. It also won a gold Promax award.[13][14][15]
  • Another ident was produced by Dyrdee for Nickelodeon Germany, starring live-action versions of characters from the show.[16]


  • The Think Happy Day event is similar to the German SpongeBob 24-Hour Marathon.




  1. ^ a b c d 28 november ‘Think Happy Day!’ in 9 landen. Peuter & Kleuter & Kis Nieuws (2009-11-25). Retrieved on 2019-07-26.
  2. ^ SpongeBob SquarePants celebrates 10 years on air!. Throng (2009-04-02). Archived from the original on 2019-07-27. Retrieved on 2019-07-27.
  3. ^ Marie Chandy, Ann (2009-07-17). Big day out - News. The Star Online. Archived from the original on 2019-07-27. Retrieved on 2019-07-27.
  4. ^ a b SpongeBob Goes to Bollywood. License Global (2009-11-12). Archived from the original on 2019-07-26. Retrieved on 2019-07-26.
  5. ^ Think Happy Day (in German). Nickelodeon Germany. Archived from the original on 2009-11-08.
  6. ^ Nickelodeon feiert den Think Happy Day 2011 (in German). News & PR (2011-04-29). Retrieved on 2019-07-26.
  7. ^ SpongeBob nonstop: Think Happy Day 2011 (in German). TV Spielfilm. Retrieved on 2019-07-26.
  8. ^ a b SpongeBob lädt zum Think Happy Day ein. Brandora Lizenzbranche (April 2012). Retrieved on 2019-07-27.
  9. ^ TV-TIPP FÜRS WOCHENENDE (in German). Nickelodeon Germany. Archived from the original on 2012-05-28.
  10. ^ https://vimeo.com/11840114
  11. ^ https://vimeo.com/12078129
  12. ^ https://vimeo.com/10746008
  13. ^ https://vimeo.com/18087791
  14. ^ https://vimeo.com/18569668
  15. ^ https://vimeo.com/42277476
  16. ^ http://web.archive.org/web/20120623205639/http://www.dyrdee.com/project/nickelodeon-spongebob-iconic?b=1,65

External links

Awards and nominations for SpongeBob SquarePants VE


British Academy Children's Awards Logo master.png

International Category

Recipients: Stephen Hillenburg and Alan Smart (2007)Paul Tibbitt, Casey Alexander and Zeus Cervas (2012)Marc Ceccarelli, Luke Brookshier and Vincent Waller (2014)

Annecy International Animated Film FestivalAnnecy International Animated Film Festival logo.svg.png

Special Award

Episodes: Fear of a Krabby Patty (2005)

Special Award for a TV Series

Episodes: It's a SpongeBob Christmas! (2013)

Artios Awards

Outstanding Achievement in Casting – Animation TV Programming

Nominees: Sarah Noonan (2010)

Outstanding Achievement in Casting – Television Animation

Nominees: Sarah Noonan (2011; 2013)

ASCAP Film and Television Music Awards Film tv invite 2a.jpg

Top Television Series

Nominees: Steven Belfer, Nicolas Carr, Derek Drymon, Mark Harrison, Stephen Hillenburg, Pat Irwin, Stephen Marston, Blaise Smith, Barry Trop and Ron Wasserman (2011-2013)

BMI Film & TV Awards Logo bmi.jpg

BMI Cable Award

Nominees: Michael Bolger, Sage Guyton, Eban Schletter and Jeremy Wakefield (2013)

Satellite Awards 79d5dec3b358448c8a5c20fbd09816b5.png

Best Youth DVD

DVDs: The Complete 2nd Season (2005)

THEA Awards Bigtheatranslogocolor(1).jpg

Outstanding Achivement - Attraction

Rides: SpongeBob SubPants Adventure (2016)

Promax Awards

I Need a Hero, WhoBob WhatPants promo, Truth or Square promo