Nickelodeon sponsored the race to promote the upcoming The SpongeBob SquarePants Movie. Two drivers also ran SpongeBob themed paint schemes. These drivers were Kyle Busch and Jimmie Johnson, who both raced for Hendrick Motorsports. Kyle Busch's car featured Patrick on the hood, SpongeBob on the side, and Dennis on the corner panel. Jimmie Johnson's car featured SpongeBob on the hood and side, and Patrick on the corner panel.
- Mike Bliss won the race, marking his first ever win in the NASCAR Busch Series.
- Both SpongeBob themed cars finished in the top 5, Jimmie Johnson in 3rd and Kyle Busch in 5th.
- On May 9, 2015, a further NASCAR race took place in Kansas, known as the SpongeBob SquarePants 400.