It comes in a transparent bottle and the sauce itself is dark red. There is also a white label on the front that reads the product's name in capital red text with an illustration of a piece of steak in the middle. The cap is a light tan cylinder.
Role in episode
The sauce is given to SpongeBob and Patrick by Squidward, who wants them to pour it on themselves while wearing steak suits. He tells them it is cologne, but this is a ploy to get the guard worm to chase after them.