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SpongeBob is referenced several times throughout the Dork Diaries book series.
In Dork Diaries: Tales From a NOT-SO Fabulous Life, Nikki says that MacKenzie, who had been kicked in the shin by Nikki's younger sister Brianna the previous day, showed up to school the next morning with crutches with heart stickers on them to match her new Gucci handbag, along with a SpongeBob Band-Aid below her left knee.
In Dork Diaries 2: Tales From a NOT-SO Popular Party Girl, Nikki says that her little sister Brianna's plastic toy spider is "a spider you'd find in a Barbie Dream House or hanging out with SpongeBob SquarePants."
In Dork Diaries 3: Tales From a NOT-SO Talented Pop Star, Nikki mentions that Theo, a student at her school, could be "SpongeBob's twin brother."
In Dork Diaries 4: Tales From a NOT-SO Graceful Ice Princess, Nikki says that her little sister Brianna changed into her SpongeBob pajamas after they returned home from the Nutcracker ballet.
In Dork Diaries 5: Tales From a NOT-SO Smart Miss Know-it-All, at one point when Nikki and Mr. Zimmerman are having a conversation, he tells Nikki to hurry up and get out because SpongeBob will be coming on in 2 minutes and that he is "the last Great American hero".
The show is mentioned in the Gone series' book Fear, when some kids are acting out the episode "Texas when sandy waits to leave."
Frank and Ernest
On January 17th, 2005, Frank and Ernest worked at a cartoon restaurant and Frank said that if Spongebob Squarepants gets any fatter, they'll have to call him "Spongecake Stretchpants". Spongebob was not shown in the panel, most likely due to copyright reasons.
In the IDW Comic In a universe where..The Ghostbusters Never Crossed the Streams, close to the end of the book, there is a SpongeBob reference where pictures on a roof have a parody of SpongeBob on them named "LoofaJoe RectangleShorts".
On January 16th, 2010, the kids were upset about the power going out because now they couldn't watch the Spongebob marathon on TV.
In the Entertainment section of the in the Guinness World Records 2016: TV section, SpongeBob is listed for holding the world record of most wins at the Nickelodeon Kids Choice Awards. Above the listed fact is a licensed stock art image of SpongeBob waving " Hello," with a small fun fact talking about his origins on the side.
In the novel The Leftovers, one of the characters, Nora Durst, watches the series to cope with losing her son. The episodes "Snowball Effect" and "Slimy Dancing" are described.
In Liam, the comic Liam's Origin Story, Liam can be seen feeding Popcorn to a Pufferfish which looks like Ms Puff. SpongeBob, Patrick, Squidward, and Mr. Krabs can be seen in the nuclear tank as well.
On Dember 15th, 2009, Lola said that her son had a fear of seeing Spongebob in his underwear.
In all three of the "Marty Pants" books, a character named Simon draws ONE THING, called "AnenomeBob TrapezoidShorts". Marty points out that, "For copyright reasons, we had to change the character." and "You know the original character."
In the crime series of books named Monk, the title character is known to have been watching a SpongeBob marathon on Nickelodeon and loved it. This is in the book Mr. Monk on the Road.
In another Monk book the book, it says that someone looks like SpongeBob SquarePants.
Mother Goose & Grimm
SpongeBob appears in the comic strip Mother Goose & Grimm when Grimm is so focused on the show, he does not come to dinner.
SpongeBob is mentioned in a 2014 comic strip of Dennis the Menace.
Off the Mark
SpongeBob has appeared many times in the comic strip Off the Mark.
On April 12th, 2012, a comic showed Spongebob ringing himself out at a Harpoon Brewery, which showed people how he sobers up after a night of drinking alcohol.
One Big Happy
On April 21st, 2021, Ruthie noted how cartoon characters never changed their clothes and listed Spongebob as one of those characters.
On a page in the December/January 2017 issue of the American children's magazine Ranger Rick, SpongeBob celebrates the magazine's 50th anniversary with the phrase: "Happy birthday! Here's a sponge cake! From everyone at Nickelodeon's SpongeBob SquarePants!"
Jack watches the SpongeBob SquarePants episode "Frankendoodle" and touches SpongeBob and Patrick, but not Squidward due to being very creepy.
In a Simpsons Comic, Bart is in the androids dungeon where lots of comics are in the background ,and on the counter is a book called SpongeSteve, which SpongeBob can be seen on the cover of the comic book.