Encyclopedia SpongeBobia
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Encyclopedia SpongeBobia
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Kelloggs SpongeBob Movie Sponge on the run cereal

A "Sponge on the Run" cereal.

SpongeBob SquarePants has had various cereals, based on the series of the same name, released throughout the years. The first cereal, simply named "SpongeBob SquarePants cereal," was released in 2004 by Kellogg's. It had jellyfish-shaped cereal pieces and marshmallows in the shapes of SpongeBob, Patrick, and a pineapple. Later in the same year, Kellogg's re-released the same cereal, this time to promote The SpongeBob SquarePants Movie. This version added a new Plankton marshmallow piece and changed the design of the box. In 2014, General Mills released "SpongeBob SquarePants Fruity Splash" cereal to promote The SpongeBob Movie: Sponge Out of Water. This cereal was fruit flavored without marshmallows. In 2020, Kellogg's re-released again the cereal from 2004 to promote The SpongeBob Movie: Sponge on the Run, changing the jellyfish-shaped pieces to regular Kellogg's pieces.

Cereals[]

Image Name Brand Released Marshmallow pieces Description Notes
SpongeBob SquarePants cereal Kellogg's 2003 SpongeBob
Patrick
Pineapple
Presweetened multigrain cereal with pieces in form of jellyfishes with marshmallows. The box has 4 different variations of SpongeBob in the front, the back of the box has activities.
File:2005 Cheez It.png
Kellogg's 2004 SpongeBob
Patrick
Pineapple
Presweetened multigrain cereal with pieces in form of jellyfishes with marshmallows. Same as 2003 release, but without removable front, and advertisement for it on the front. The cereal bowl is also larger.
The SpongeBob SquarePants Movie cereal Kellogg's 2004 SpongeBob
Patrick
Plankton
Pineapple
Presweetened multigrain cereal with pieces in form of jellyfishes with marshmallows. The back of the box has activities.
The SpongeBob SquarePants Movie marketing campaign—SpongeBob SquarePants Burger King Inflatable, "Pants-Casso," "Watch Me," "Watch," SpongeBob SquarePants cereal, SpongeBob SquarePants Pop-Tarts, SpongeBob SquarePants Cheez-Its, "New Home," The SpongeBob SquarePants Movie (3D Game), The SpongeBob SquarePants Movie (magazine), The SpongeBob SquarePants Movie 300, SpongeBob SquarePants Macy's Thanksgiving Day Parade balloon, etc.—won the 2005 "Multi-partner Promotion - three or more partners (No budgetary parameters)"[1] Bronze REGGIE Award.[2][3]
SpongeBob SquarePants Fruity Splash General Mills 2014 None Fruit flavored cereal pieces in form of pink stars and yellow squares. The back of the box has a character trivia.
SpongeBob SquarePants cereal (The SpongeBob Movie: Sponge on the Run) Kellogg's 2020 SpongeBob
Patrick
Pineapple
Vanilla flavored cereal with marshmallows. The back of the box is a variation of the front presentation, with Patrick instead of SpongeBob.

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