SpongeBob SquarePants Cheez-Its were a licensed SpongeBob SquarePants food product first released in 2003 and were later discontinued after 2008. They are a special edition variant of the normal Cheez-It crackers and were produced by Sunshine Biscuits.
Throughout its run, the packaging of the product changed design drastically, fitting with the design style guide of the time of release. There are a total of 6 different runs of the crackers, most having a 12-pack version to go along with each one.
The crackers themselves are in the design of SpongeBob's head and torso with each having a different facial expression.
Releases[]
Main Box[]
| Image | Name | Released | Run | Brand | Notes |
|---|---|---|---|---|---|
  |
SpongeBob SquarePants Cheez-Its | 2003 | First Run | Sunshine Biscuits | Has advertisements for Cheez-It Chili Cheese and Cheesy Sour Cream and Onion flavors on left side.[1]
Has cut out SpongeBob face on back, with two variations: glasses, smile, and tongue out.[2][3][4] Can be seen at the end of this commercial: File:SpongeBob SquarePants Cereal Commercial (2004) |
 |
SpongeBob SquarePants Cheez-Its | 2004 | Second Run | Sunshine Biscuits | The SpongeBob SquarePants Movie Promotion.
The SpongeBob SquarePants Movie marketing campaign—SpongeBob SquarePants Burger King Inflatable, "Pants-Casso," "Watch Me," "Watch," SpongeBob SquarePants cereal, SpongeBob SquarePants Pop-Tarts, SpongeBob SquarePants Cheez-Its, "New Home," The SpongeBob SquarePants Movie (3D Game), The SpongeBob SquarePants Movie (magazine), The SpongeBob SquarePants Movie 300, SpongeBob SquarePants Macy's Thanksgiving Day Parade balloon, etc.—won the 2005 "Multi-partner Promotion - three or more partners (No budgetary parameters)"[5] Bronze REGGIE Award.[6][7] Has advertisments for SpongeBob SquarePants Pop-Tarts, Movie Variant 12 Packs, and SpongeBob SquarePants cereal on left side.[8] Has cut out SpongeBob face on back, showing SpongeBob with a seaweed mustache.[9] |
 |
SpongeBob SquarePants Cheez-Its | 2005 | Third Run | Sunshine Biscuits | The SpongeBob SquarePants Movie Promotion box with regular SpongeBob SquarePants logo.
Has advertisements for SpongeBob SquarePants Pop-Tarts, 12 Packs, and SpongeBob SquarePants cereal on left side. |
 |
SpongeBob SquarePants Cheez-Its | 2006[10] | Fourth Run | Sunshine Biscuits | Has Krusty Krab Race game on back.[11] |
 |
SpongeBob SquarePants Cheez-Its | 2007[12] | Fifth Run | Sunshine Biscuits | |
 |
SpongeBob SquarePants Cheez-Its | 2008 | Sixth Run | Sunshine Biscuits | Has advertisements for 2008 multi-pack and Kellogg's fruit snacks, and NickTrition fact on left side.
Has "Sponge-A-Robics" section on back side. Artwork of SpongeBob used is this. |
12 Packs[]
The twelve packs are packs of 12 small bags, with much smaller portions compared to the full boxes,
| Image | Name | Released | Run | Brand | Notes |
|---|---|---|---|---|---|
 |
SpongeBob SquarePants Cheez-Its | 2003, 2005, 2006 | First Run | Sunshine Biscuits | Has advertisement for 2003 version on bottom, may have been changed to 2005 and 2006 versions for the second and third releases of this packaging, but is not known. Has Nick.com banner under nutrition facts.[13] |
 |
SpongeBob SquarePants Cheez-Its | 2004 | Second Run | Sunshine Biscuits | The SpongeBob SquarePants Movie Promotion.
The SpongeBob SquarePants Movie marketing campaign—SpongeBob SquarePants Burger King Inflatable, "Pants-Casso," "Watch Me," "Watch," SpongeBob SquarePants cereal, SpongeBob SquarePants Pop-Tarts, SpongeBob SquarePants Cheez-Its, "New Home," The SpongeBob SquarePants Movie (3D Game), The SpongeBob SquarePants Movie (magazine), The SpongeBob SquarePants Movie 300, SpongeBob SquarePants Macy's Thanksgiving Day Parade balloon, etc.—won the 2005 "Multi-partner Promotion - three or more partners (No budgetary parameters)"[5] Bronze REGGIE Award.[6][7] |
 |
SpongeBob SquarePants Cheez-Its | 2007 | Third Run | Sunshine Biscuits | Has advertisement for 2007 version on bottom.[14] |
 |
SpongeBob SquarePants Cheez-Its | 2008 | Fourth Run | Sunshine Biscuits | First and only 12-pack box to be fully enclosed, which differs from the original, having the top being shown.
Same with the original, it uses this artwork. |
References[]
- ^ Image - Cheese It 2003 Full Box.jpg | Encyclopedia SpongeBobia | Fandom
- ^ Image - Cheez It Back Glasses.PNG | Encyclopedia SpongeBobia | Fandom
- ^ Image - Cheez it Back Smile.PNG | Encyclopedia SpongeBobia | Fandom
- ^ Image - SpongeBob Cheez It Back.jpg | Encyclopedia SpongeBobia | Fandom
- ^ a b https://web.archive.org/web/20050322192709/http://www.pmalink.org/awards/reggie2005/index.asp?interface=external&action=entry&screen=view&popup=1&categoryID=628
- ^ a b https://web.archive.org/web/20060211051313/http://www.pmalink.org/awards/reggie2005/finalistspublic/winners05.asp
- ^ a b https://webcache.googleusercontent.com/search?q=cache:Nk18w0q_lMIJ:https://p2pi.com/2005-pma-reggie-award-winners
- ^ Image - Movie Cheez It Side.PNG | Encyclopedia SpongeBobia | Fandom
- ^ Image - Movie Cheez It Back.PNG | Encyclopedia SpongeBobia | Fandom
- ^ Image - 2006 Date Ref Cheez It.jpeg | Encyclopedia SpongeBobia | Fandom
- ^ Image - 2006 Cheez It Back.PNG | Encyclopedia SpongeBobia | Fandom
- ^ https://i.ebayimg.com/images/g/7~YAAOSwHdhk23bj/s-l1600.jpg
- ^ Image - 12PackBottom2003.jpg | Encyclopedia SpongeBobia | Fandom
- ^ Image - Cheese2007Bottom.jpeg | Encyclopedia SpongeBobia | Fandom
