SpongeBob SquarePants Cheez-Its were an officially licensed SpongeBob SquarePantsfood product originally released in 2003. They were a special edition variant of Cheez-It crackers and were produced by Kellog's under the Sunshine Biscuits brand. A new version of the snack was released every year until 2008, when they were discontinued. The crackers themselves were designed to be shaped like SpongeBob's face and torso, with four different facial expressions. 12-pack boxes of the crackers were also made, which contained twelve bags of the snack of a smaller quantity. A special version of the box was released in 2004 to promote The SpongeBob SquarePants Movie.
Has an advertisement for 2003 version on bottom, which may have been changed to the 2005 and 2006 versions for the second and third releases of this packaging. Has Nick.com banner under nutrition facts.[13]
The SpongeBob SquarePants Movie marketing campaign—SpongeBob SquarePants Burger King Inflatable, "Pants-Casso," "Watch Me," "Watch," SpongeBob SquarePants cereal, SpongeBob SquarePants Pop-Tarts, SpongeBob SquarePants Cheez-Its, "New Home," The SpongeBob SquarePants Movie (3D Game), The SpongeBob SquarePants Movie (magazine), The SpongeBob SquarePants Movie 300, SpongeBob SquarePants Macy's Thanksgiving Day Parade balloon, etc.—won the 2005 "Multi-partner Promotion - three or more partners (No budgetary parameters)"[5] Bronze REGGIE Award.[6][7]
The SpongeBob Cheez-Its, specifically the 2004 twelve pack makes several appearances in "Square Roots: The Story of SpongeBob SquarePants," where it and many other pieces of SpongeBob memorabilia can be in the background of scenes including Rodger Bumpass.
The 2008 box was available at The Happy Place section in Walmart stores and was also featured in the commercial for it.[17]
