SpongeBob Gold was a year-long international SpongeBob SquarePants campaign, mainly consisting of television events, leading to the premiere of the new episodes: The Golden Krabby Patty Spectacular ("Goodbye, Krabby Patty?"), Lost Treasures ("Lost and Found") and SpongeBob's Spooktacular Halloween ("The Legend of Boo-Kini Bottom").
Other commissions included various shorts, contests and fashion collections, which are available from May 2017.

Television events

The Golden Krabby Patty Spectacular

This marathon consisted of two episodes from Season 2, one from Season 3, two from Season 5, one from Season 7, one from Season 8, and one from Season 9; its main theme was the Krabby Patty. It first aired in Greece, starting on February 8 with airings of the said episodes in 4:30pm and 9:30pm, and ending with a 3-hour marathon/reairing of the episodes aired before, on February 22, 2017, when the episode premiered on 7:35am.[1] It was also aired in Australia on February 18, in Asia on February 24, in Brazil and Canada, on February 25, in UK and Ireland, on February 28, in Russia, on March 12, in Germany on March 4 and in South Korea.

In Asia, the special was preceded by a contest where the contestant had to see 5 promos about the event and tell "what you think the secret recipe for the Krabby Patty is!," in order to win, among other stuff, an exclusive lunch box, the DVD Sea Side Story and a limited edition apron.

Title card # Title Airdate
Employee of the Month title card.jpg
12b "Employee of the Month" Germany March 4, 2017
SpongeBob and Squidward compete for the Employee of the Month award.
Graveyard Shift title card.png
36a "Graveyard Shift" Germany March 4, 2017
SpongeBob and Squidward work the night shift.
SpongeBob You're Fired title card.png
189 "SpongeBob You're Fired" Greece February 8, 2017
When Mr. Krabs fires SpongeBob to save money, SpongeBob must find other work, at other restaurants.
Treats! title card.png
174a "Treats!" Germany March 4, 2017
When Mr. Krabs fires SpongeBob to save money, SpongeBob must find other work, at other restaurants.
The Good Krabby Name title card.png
177a "The Good Krabby Name" Germany March 4, 2017
Mr. Krabs wants to promote the Krusty Krab.
The Krusty Sponge title card.png
89a "The Krusty Sponge" Greece February 9, 2017
Mr. Krabs makes the Krusty Krab SpongeBob-themed after a critic reviews SpongeBob's work.
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25b "Patty Hype" Greece February 9, 2017
SpongeBob makes "Pretty Patties." Paired with "The Krusty Sponge."
Nasty Patty title card.png
44a "Nasty Patty" Greece February 10, 2017
SpongeBob and Mr. Krabs create a tainted Krabby Patty.
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39a "Jellyfish Hunter" Greece February 10, 2017
Mr. Krabs sells jellyfish jelly at the Krusty Krab. Paired with "Nasty Patty."
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43a "Just One Bite" Greece February 13, 2017
SpongeBob tries to get Squidward to try a Krabby Patty.
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43b "The Bully" Germany March 4, 2017
Flats the Flounder joins SpongeBob's boating class.
20,000 Patties Under the Sea title card.png
97a "20,000 Patties Under the Sea" Greece February 13, 2017
Mr. Krabs sends SpongeBob and Patrick to run a traveling restaurant. Paired with "Just One Bite."
Krusty Dogs title card.png
150a "Krusty Dogs" Greece February 14, 2017
Mr. Krabs changes his menu from Krabby Patties to hot dogs.
The Krabby Patty That Ate Bikini Bottom title card.png
167a "The Krabby Patty That Ate Bikini Bottom" Greece February 14, 2017
A Krabby Patty grows too large after Mr. Krabs adds Sandy's scientific ingredients to it.

New episode

Title card # Title Airdate
Goodbye, Krabby Patty.png
200 "Goodbye, Krabby Patty?" See in the infobox above.
SpongeBob and Mr. Krabs seek business advice from an ad executive in Mr. Krabs’ endeavor to launch a line of frozen Krabby Patties.

Gallery

Videos


Season 10 premieres

In countries like Germany, Russia, and South Korea, Season 10 premiered with the episodes listed below, as part of the campaign.

Title card # Title Airdate
Whirly Brains title card.png
205a "Whirly Brains" Germany July 3, 2017
SpongeBob and Patrick get hooked on the latest fad – flying your own brain like a tiny drone.
MermaidPants.png
205b "Mermaid Pants" Germany July 3, 2017
When SpongeBob and Patrick play Mermaid Man and Barnacle Boy, it’s all fun and games until their "sworn enemies" arrive.
Unreal Estate.png
206a "Unreal Estate" Germany July 4, 2017
SpongeBob fears that he is allergic to his pineapple house and Squidward offers to help him find a new home.
Code Yellow.png
206b "Code Yellow" Germany July 5, 2017
Squidward plans to get a nose job at the hospital and SpongeBob decides to tag along.
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207a "Mimic Madness" Germany July 6, 2017
SpongeBob learns that "imitation is the sincerest form of flattery" — too bad no one told him how to stop!
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207b "House Worming" Germany July 7, 2017
When worms move in to SpongeBob's holes, it's up to him to hide his disgusting new friends from everyone else.
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208a "Snooze You Lose" Germany July 10, 2017
Squidward is so tired that SpongeBob and Patrick cannot wake him up, but they will not let him miss his big audition.
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208b "Krusty Katering" Germany July 11, 2017
Mr. Krabs and his crew cater a fancy party, but they might be out of their depth with their new wealthy customers.
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209a "SpongeBob's Place" Germany July 12, 2017
SpongeBob cooks at home, prompting Mr. Krabs' customers to leave his restaurant and head for SpongeBob's place.
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209b "Plankton Gets the Boot" Germany July 13, 2017
Karen does not want Plankton to stay at the Chum Bucket anymore, leaving it up to SpongeBob to teach Plankton how to make it up to her.
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210a "Life Insurance" Germany July 14, 2017
A misunderstanding leads SpongeBob and Patrick to try and prove to Squidward that their life insurance protects them from any danger.
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210b "Burst Your Bubble" Germany July 17, 2017
When SpongeBob blows himself a Bubble Boat, everyone else in town wants one.
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211a "Plankton Retires" Germany July 18, 2017
Plankton decides to close the Chum Bucket and move to a new town, but Mr. Krabs still suspects he is up to something.
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211b "Trident Trouble" Germany July 19, 2017
SpongeBob accidentally picks up King Neptune's magic trident.
Sportz?.png
212b "Sportz?" Germany July 20, 2017
Squidward invents a new sport to get back at SpongeBob and Patrick for annoying him.
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214a "Patrick's Coupon" Germany July 21, 2017
Patrick has a coupon for free ice cream, but if he wants to use it, he has to enter the store.
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214b "Out of the Picture" Germany July 22, 2017
Mr. Krabs buys Squidward's art, but he has to get the artist out of the picture to make profit.

Videos

Lost Treasures

This marathon consisted of three episodes from Season 1, two from Season 3, one from Season 4, two from Season 5, one from Season 7, and three from Season 9. Each 11-minute episode would be paired with a 22-minute one; in Poland and Germany, reairings of "Lost and Found" (in order for the audience to conveniently find the answers to the trivia quizzes in the corresponding Lost Treasures game) would get replaced with another 11-minute episode. The event also aired on YTV.

Title card # Title Airdate
Arrgh! title card.png
17a "Arrgh!" Greece July 10, 2017
Singapore Indonesia Malaysia Philippines Turkey July 17, 2017
Poland August 14, 2017
Germany September 11, 2017
SpongeBob, Patrick and Mr. Krabs go on a treasure hunt.
What Ever Happened to SpongeBob? title card.png
98 "What Ever Happened to SpongeBob?" Greece July 10, 2017
Singapore Indonesia Malaysia Philippines July 17, 2017
Turkey July 19, 2017
Poland August 14, 2017
Germany September 11, 2017
SpongeBob develops amnesia and goes missing. Paired with "Arrgh!."
Atlantis SquarePantis title card.png
92 "Atlantis SquarePantis" Turkey July 17, 2017
SpongeBob, Patrick, Squidward, Mr. Krabs, Sandy, and Plankton journey to Atlantis. Paired in Turkey with "Arrgh!."
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190a "Lost in Bikini Bottom" Greece July 11, 2017
Singapore Indonesia Malaysia Philippines Turkey July 18, 2017
Poland August 15, 2017
Germany September 12, 2017
SpongeBob gets lost while taking a shortcut to work.
Have You Seen This Snail? title card.png
63 "Have You Seen This Snail?" Greece July 11, 2017
Singapore Indonesia Malaysia Philippines Turkey July 18, 2017
Poland August 15, 2017
Germany September 12, 2017
Gary runs away. Paired with "Lost in Bikini Bottom."
Pizza Delivery title card.png
5a "Pizza Delivery" Poland August 15, 2017
Germany September 12, 2017
SpongeBob and Squidward deliver a pizza.
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58a "Missing Identity" Greece July 12, 2017
Singapore Indonesia Malaysia Philippines Turkey July 19, 2017
Poland August 16, 2017
Germany September 13, 2017
SpongeBob loses his name tag.
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111 "SpongeBob SquarePants vs. The Big One" Greece July 12, 2017
Singapore Indonesia Malaysia Philippines July 19, 2017
Poland August 16, 2017
Germany September 13, 2017
SpongeBob, Patrick, Squidward, Sandy and Mr. Krabs must ride a big wave to get back home. Paired with "Missing Identity."
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17b "Rock Bottom" Germany September 13, 2017
SpongeBob gets stuck in Rock Bottom.
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79a "The Pink Purloiner" Greece July 13, 2017
Singapore Indonesia Malaysia Philippines Turkey July 20, 2017
Poland August 17, 2017
Germany September 14, 2017
SpongeBob accuses Patrick of stealing his jellyfishing net.
The Great Patty Caper title card.png
143 "The Great Patty Caper" Greece July 13, 2017
Singapore Indonesia Malaysia Philippines Turkey July 20, 2017
Poland August 17, 2017
Germany September 14, 2017
The key to the safety deposit box that holds the Krabby Patty secret recipe goes missing. Paired with "The Pink Purloiner."
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42a "Club SpongeBob" Poland August 17, 2017
Germany September 14, 2017
SpongeBob, Patrick and Squidward are flung into the Kelp Forest.
The Sewers of Bikini Bottom.png
194b "The Sewers of Bikini Bottom" Greece July 14, 2017
Singapore Indonesia Malaysia Philippines Turkey July 21, 2017
Poland August 18, 2017
Germany September 15, 2017
After accidentally flushing Mr. Krabs' safe, SpongeBob and Squidward must go into the sewers to find it. Meanwhile, Mr. Krabs visits a new stadium, which is having plumbing issues.
SpongeBob You're Fired title card.png
189 "SpongeBob You're Fired" Greece July 14, 2017
Singapore Indonesia Malaysia Philippines Turkey July 21, 2017
Poland August 18, 2017
Germany September 15, 2017
When Mr. Krabs fires SpongeBob to save money, SpongeBob must find other work, at other restaurants.

New episodes

Title card # Title Airdate
Lost and Found.png
213b "Lost and Found" Greece July 10, 2017
Singapore Indonesia Malaysia Philippines Turkey July 17, 2017
Poland August 14, 2017
Germany September 15, 2017
Mr. Krabs sends SpongeBob in search of a missing toy, and SpongeBob finds himself lost in the lost-and-found.
The Getaway.jpg
213a "The Getaway" Greece July 14, 2017
Singapore Indonesia Malaysia Philippines Turkey July 21, 2017
Poland August 18, 2017
Germany September 11, 2017
When SpongeBob mistakes an escaped convict for his driving instructor, it’s the new teacher who learns a lesson.

Gallery

Videos

SpongeBob's Spooktacular Halloween

This marathon consisted of one episode from Season 1, one from Season 2, two from Season 4, four from Season 7, and one from Season 8; they contain dark and scary elements. The new episode that premiered was "The Legend of Boo-Kini Bottom." It aired in Indonesia, Malaysia, and Singapore on October 20, in Russia on October 28, in Latin America on October 29, and on October 31, 2017 in Philippines, France, Italy, Iberia, Arabia, and Turkey.

Title card # Title Airdate
Scaredy Pants title card.png
13a "Scaredy Pants" Russia October 28, 2017
Greece October 31, 2017
SpongeBob becomes a ghost for Halloween.
Ghost Host title card.png
70b "Ghost Host" Russia October 28, 2017
Greece October 31, 2017
Flying Dutchman stays with SpongeBob to reclaim his dignity.
Chimps Ahoy title card.png
70a "Chimps Ahoy" Spain October 29, 2017
Sandy's bosses visit. Replaced "Ghost Host."
Shanghaied title card.png
33a "Shanghaied" Russia October 28, 2017
Squidward, Patrick and SpongeBob board the Flying Dutchman's Ship.
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133a "The Curse of Bikini Bottom" Russia October 28, 2017
Greece October 31, 2017
The Flying Dutchman turns SpongeBob and Patrick into ghosts.
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133b "Squidward in Clarinetland" Greece October 31, 2017
While sharing a locker with SpongeBob, Squidward finds a sacred world for clarinets only.
The Monster Who Came to Bikini Bottom title card.jpg
140a "The Monster Who Came to Bikini Bottom" Greece October 31, 2017
Patrick befriends a monster.
Welcome to the Bikini Bottom Triangle title card.jpg
140b "Welcome to the Bikini Bottom Triangle" Greece October 31, 2017
SpongeBob and his pals get trapped in the Bikini Bottom Triangle.
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162 "Ghoul Fools" Russia October 28, 2017
SpongeBob and Patrick find a houseboat haunted by ghost pirates.
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201a "Sandy's Nutmare" Greece October 31, 2017[14]
Sandy creates the latest acorn-based food sensation, but her tree pays the price for her greed.
Bulletin Board.png
201b "Bulletin Board" Greece October 31, 2017[14]
SpongeBob puts up a community bulletin board, but anonymous reviews lead to trouble.

New episode

Title card # Title Airdate
The Legend of Boo-Kini Bottom.png
220 "The Legend of Boo-Kini Bottom" See the infobox above.
The Flying Dutchman wants to make sure SpongeBob and his friends are scared on Halloween.

Gallery

Videos

SpongeBob's Heart of Gold celebration

SpongeBob's Heart of Gold celebration was a Valentine's Day marathon event, which aired in Iberia on February 12, 2018 in France, on February 14, 2018 in Germany, as a two-week long event from February 12 to February 23, where Season 11 premiered as a whole, and on March 12, 2018 in Greece. In all the other countries, "Don't Feed the Clowns" premiered, while in most of them, the event lasted for a week.

SpongeBob Heart of Gold Mosaic was a corresponding event, where audiences could visit spongebobgold.com and upload a photo of themselves. Once enough photos were collected, Nickelodeon would reveal a special image made up of them; it was available in countries such as Australia and New Zealand, Denmark, Sweden, Norway and Latin America.[17]

During the event, Facebook pages of international Nickelodeon channels airing it would post a brief video telling users to comment below with ♡, if they are:

  • "optimistic like SpongeBob."
  • "a loyal friend like Seth [Ryan Fox]."
  • "caring like Maddie [Ziegler]."
  • "kind like Thomas [Kuc]."

Between March 5 and 16, 2018, people living in Russia could visit zoloto.nickelodeon.ru and enter Nickelodeon Russia's exclusive "Праздник золотого сердца Губки Боба" contest. To enter, participants would need to write a short essay on which of their friends or friends has a heart of gold, like SpongeBob. During the results, 12 finalists were selected and won a large SpongeBob SquarePants toy. The author of the best essay won an exclusive SpongeBob Gold sweatshirt.[16]

Title card # Title Airdate
Valentine's Day title card.png
16a "Valentine's Day" Turkey February 12, 2018
United Kingdom Ireland February 14, 2018
SpongeBob and Sandy try to give Patrick a Valentine's day gift.
F.U.N. title card.jpg
10b "F.U.N." Turkey February 12, 2018
Greece March 12, 2018
SpongeBob befriends Plankton because he thinks he is lonely.
Squid Plus One.png
191a "Squid Plus One" Germany Turkey February 12, 2018
Greece March 12, 2018
Squidward receives an invitation to a gallery opening and scrambles to find a friend to take with him.
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151b "Love That Squid" Turkey February 12, 2018
Germany February 13, 2018
Greece March 12, 2018
Squidward gets ready to go out a date and SpongeBob assists him.
Bubble Buddy title card.png
23b "Bubble Buddy" Turkey February 13, 2018
Greece March 13, 2018
SpongeBob creates a bubble friend.
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42b "My Pretty Seahorse" Turkey February 13, 2018
Greece March 13, 2018
SpongeBob adopts a stray seahorse.
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26a "Grandma's Kisses" Turkey February 13, 2018
Greece March 13, 2018
SpongeBob is embarrassed that he gets kissed by his grandmother.
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149a "You Don't Know Sponge" Turkey February 13, 2018
Greece March 13, 2018
SpongeBob and Patrick take a quiz on each other, which threatens their friendship.
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80a "Best Day Ever" Turkey February 14, 2018
Greece March 14, 2018
SpongeBob's best day ever doesn't go as planned.
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36b "Krusty Love" Turkey United Kingdom February 14, 2018
Mr. Krabs falls in love with Mrs. Puff.
Unreal Estate.png
206a "Unreal Estate" Turkey February 14, 2018
SpongeBob fears that he is allergic to his pineapple house and Squidward offers to help him find a new home and trouble ensues.
Tunnel of Glove title card.png
149b "Tunnel of Glove" Germany United Kingdom February 14, 2018
Pearl and SpongeBob get stuck in the Tunnel of Glove.
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87a "To Love a Patty" Germany February 15, 2018
Turkey February 14, 2018
Greece March 14, 2018
SpongeBob falls in love with a Krabby Patty.
Can You Spare a Dime? title card.png
47b "Can You Spare a Dime?" Turkey February 15, 2018
Greece March 15, 2018
Squidward quits his job and SpongeBob decides to let him stay at his house.
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24a "Dying for Pie" Turkey February 15, 2018
Greece March 15, 2018
Squidward gives SpongeBob a pie that later turns out to be explosive.
Code Yellow.png
206b "Code Yellow" Germany February 16, 2018
Turkey February 14, 2018
Greece March 14, 2018
Squidward plans to get a nose job at the hospital and SpongeBob decides to tag along.
Perfect Chemistry title card.png
152b "Perfect Chemistry" Turkey February 16, 2018
Greece March 16, 2018
Sandy makes a teleporter, which Plankton tries to use to steal the formula.
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29b "Dumped" Turkey February 16, 2018
SpongeBob is jealous that Gary wants to spend time with Patrick.
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151a "New Fish in Town" Turkey February 16, 2018
Greece March 16, 2018
Squidward becomes friends with his new neighbor.
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137b "Gary in Love" Germany February 19, 2018
United Kingdom February 14, 2018
Turkey February 15, 2018
Greece March 15, 2018
Gary falls in love with a snail named Mary.
Are You Happy Now? title card.png
169a "Are You Happy Now?" Germany February 20, 2018
Turkey February 15, 2018
Greece March 15, 2018
Squidward can't recall his happiest memory, so SpongeBob tries to help him create one.
Spin the Bottle.png
218a "Spin the Bottle" Germany February 21, 2018
Plankton poses as a wish-granting genie in his latest scheme to get the secret formula. Reairing in Germany (premiered before, during the special).
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218b "There's a Sponge in My Soup" Germany February 22, 2018
Mr. Krabs’ new Krabby Soup is a hit – until some heat-loving hippies move into the soup vat. Reairing in Germany (premiered before, during the special).
Man Ray Returns.png
219a "Man Ray Returns" Germany February 23, 2018
When Man Ray rents Squidward's house for the weekend, it's up to SpongeBob and Patrick to stop his evil vacation. Reairing in Germany (premiered before, during the special).
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155a "A Friendly Game" Greece March 12, 2018
SpongeBob builds his own mini-golf course in his house. Replaced "Valentine's Day."
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179b "Squirrel Record" Greece March 14, 2018
Sandy tries to break a number of world records.
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204b "The Whole Tooth" Greece March 16, 2018
Patrick has to lose his last baby tooth, but he is frightened.

New episodes

Title card # Title Airdate
Feral Friends.png
215a "Feral Friends" Germany February 12, 2018
A weird moon turns everyone in the city into wild animals, and Sandy is the only one who can save them.
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215b "Don't Wake Patrick" Germany February 13, 2018
Patrick sleepwalks and SpongeBob can't wake him up.
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216a "Cave Dwelling Sponge" Germany February 14, 2018
When a prehistoric Sponge is unfrozen, he causes chaos all over town – and only SpongeBob can communicate with him.
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216b "The Clam Whisperer" Germany February 15, 2018
When a flock of clams descend on Bikini Bottom, SpongeBob has to get them out before they ruin the whole town.
Spot Returns.png
217a "Spot Returns" Germany February 16, 2018
When his pet amoeba Spot produces offspring, Plankton wants to use them for one of his evil plans.
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217b "The Check-Up" Germany February 19, 2018
Mr. Krabs is too afraid of his medical examination, but if he fails it, the Krusty Krab will get closed.
Spin the Bottle.png
218a "Spin the Bottle" Germany February 20, 2018
Plankton poses as a wish-granting genie in his latest scheme to get the secret formula.
There's a Sponge in My Soup.png
218b "There's a Sponge in My Soup" Germany February 21, 2018
Mr. Krabs’ new Krabby Soup is a hit – until some heat-loving hippies move into the soup vat.
Man Ray Returns.png
219a "Man Ray Returns" Germany February 22, 2018
When Man Ray rents Squidward's house for the weekend, it's up to SpongeBob and Patrick to stop his evil vacation.
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219b "Larry the Floor Manager" Germany February 23, 2018
Mr. Krabs takes a vacation and makes Larry the Lobster the temporary manager of the Krusty Krab.
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226a "Chatterbox Gary" Saudi Arabia February 16, 2018
Gary has a pet translation collar, and he's talking up a storm. Everyone loves it, except for Squidward.
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226b "Don't Feed the Clowns" Spain February 12, 2018
France February 14, 2018
Turkey Saudi Arabia February 16, 2018
When a small clown gets left behind by the circus, SpongeBob takes the hapless harlequin under his wing.

Videos

Other commissions

Shorts

Shorts about the Top 10 Krabby Patty Varieties throughout the show, Flipper and his experience working at Nickelodeon, and others have appeared across many countries.

Golden Moments


Online games

In Asia, with your entrance to Urladdress.com, you could play the following online games:

There are also, sites across other countries, like Nickelodeon.gr in Greece, where those games have been advertised, as part of the campaign.

Also, there was a game called Lost Treasures, as part of the event of the same name.

Contests

SpongeBob's Hunt For Gold

Sb-hunt-for-gold-about-1x1.jpg

Audiences would look for a golden treasure on Nicktoons UK every day from July 21 until August 20, then come online to this link and find the same item. If they were correct, they could enter a competition to win prizes. Plus, there would be four bonus treasure chests that would unlock at random times throughout summer. If they made it online in time to open them, they could win tech prizes.
There is also a poll in the site of the event (as there's a poll for every page of a show/event in Nicktoons.co.uk), where people vote about "What treasure would you like to find on a desert island?". As of December 23, 2017, the Robot has 18%, the Bike 13%, the Watch 8%, and the Gaming Console 61%.

Easter candles contest

Photo-dorou.png

In Greece, there was a contest where after watching one hour of Nickelodeon programming (22:00-23:00 PM; UTC +2; starting on March 17), the contestant had to tell how many golden pineapples he or she saw to win one of the 200 Easter candles and a selfie with SpongeBob himself.


Golden Moments Sweepstakes

Based on the Golden Moments shorts, this is a German event where people could take photos that describe their "golden moments" in their life and upload them to the German SpongeBob Gold website. If someone wins, then they get monthly prizes that include one of five family trips to See in Paznaun-Tirol and four tickets for the Movie Park Germany.

Golden Tickets

In Germany, from Monday to Friday at 16:25 (DE) / 5:20 pm (CH & AT), when watching new SpongeBob episodes, people can notice a code at the screen. With that code, they can enter idee + spiel or McMEDIA stores, and receive a golden ticket at the cash desk.

  • 3x Xbox One S 500GB in the FIFA17 Bundle
  • 5x Family vacation in the AHORN Hotels & Resorts
  • 3x iPad mini 4
  • 5x FUJIFILM Instax mini instant camera
  • 40x CD Album "The Master Grills"
  • 5x MegaBlocks Playset "Attack on the Krosse Crab"
  • 200x PEZ Dispenser Set SpongeBob
  • 20x SpongeBob Magazine July issue
  • 50x Golden SpongeBob Statue
  • 10x Titus complete board
  • 20x SpongeBob DVD box-set "Die SpongeBob Geburtstagsbox"
  • 60x SpongeBob Breakfast Set
  • 50x SpongeBob Gold T-shirts by Spreadshirt
  • 25x four tickets for the Movie Park Germany
  • 15x Family Card for the Amusement Park Schloss Thurn
  • 100x golden SpongeBob writing set
  • 5x Toniebox starter set
  • Exclusive premieres of Bunsen is a Beast, The Loud House, and School of Rock

Events

German lake event[19]

  • August 13, 2017, from 16.00
    • Duration approx. 1 hour
    • Stage Show & Party Fun - On Sunday, 13.08.2017 the time has come: The new "SpongeBob" show comes to the sea in the Tyrolean Paznaun. There is dancing, puzzling, singing - and all that with lots of fun! Great party games provide the best mood and good entertainment for the whole family. The "SpongeBob" tag will be moderated by family entertainer Robert Steiner - known from the ORF for a one-weekend program area "Hallo okidoki". (Shows at 11, 13 and 15 o'clock).
    • Highlight: souvenir photos with SpongeBob SquarePants & Patrick! - The two darlings of the children come to the Meet & Greet in person, shake hands and like to be photographed with the children at the photo booth. (11:30, 13:30 and 15:30).
    • Looks like SpongeBob and his friends? The styling box makes it possible! Whether a starfish, crab, burger or SpongeBob himself. Almost all makeup and styling wishes to the classics like butterfly or lion are fulfilled here.
    • Anyone who wants to let off steam creatively has the opportunity at the "SpongeBob" painting station. At the professional easels, the young guests can paint funny "SpongeBob & Patrick" motives or even think up something creative.
  • August 14, 2017, from 20:30
    • Large cinema at the lake
  • August 15, 2017 from 11:30 - 16:30
    • Children are made up on the mountain around SpongeBob
  • August 16, 2017, from 16:00
    • Air mattress race at the lake
    • Larry the Lobster will provide security
    • Cozy finale at the bathing lake at SpongeBob stories
  • August 17, 2017
    • Meeting point: 09:30 at Mountain railways lake
    • Family hike to the Ascher hut
    • Lunch with Krabby Patties
  • August 18, 2017, from 16:00
    • Big SpongeBob party at the lake

We Love SpongeBob Japanese event

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We Love SpongeBob was a Japanese event, released under the SpongeBob Gold banner. It was held at TOBU department store IKEBUKURO (8F Event Space - Aisle 3), from March 23 to April 4, 2017. The event would last every day, from 10 am to 8 pm.[20]

Takotown SpongeBob’s Scary HaLOLween

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Presented by Toy Kingdom, this event promoted active play and encouraged kids to be brave and have fun while being spookified. Drawing reference from the special “The Legend of Boo-Kini Bottom”, a series of activities were on hand for Nicksters to band together and beat The Flying Dutchman by chanting, “Scary means funny!”.

There were game booths with beat-the-clock games like the Open Sesame! Horror House Maze, which upped the excitement while teaching kids to think quick on their feet, and the aptly named Pine-App-le Pit booth provided Nickelodeon tablet games for kids to trial while roaming the area for their next adventure. There would be representations of events in the special, like SpongeBob and Patrick's entrance to the Chum Bucket.

The sponsors of the event were Ace WaterSpa, Lipps, Hot Wheels, McDonald's, Monster High, PLDT, and Kids Sketchers.

SpongeBob Gold in City[21]

On Level 3 of Raffles City Shopping Centre, there would be from December 1 to December 17 a SpongeBob Gold - Live Stage Show with SpongeBob SquarePants and his pals, and additional events. While that, shoppers could redeem an exclusive SpongeBob Gold Umbrella with min. $300 spent for the first 2,500 shoppers. Receive additional 10,000STAR$® with min. $450 spent. Also, by spending $30 at any shop (single receipt), shoppers could also redeem their passes of choice for any one of the events.
Also, on this link, people with a Facebook account could tag their friends in the comments below, with the reason why they want to win the limited edition SpongeBob Gold umbrella. 10 umbrellas to be given away to the most creative answers. The contest ended in December 31.

A live stage show hosted by Patchy the Pirate, Meet & Greet, and workshops for Chrismas decorations were included.

Fashion collection

Nickelodeon & Viacom Consumer Products unveiled on February 17, 2017, the SpongeBob Gold fashion collection at London Fashion Week, with six international designers, some of the self-proclaimed fans of the show: Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie, and Bad Denim. That fashion collection features 27 individual pieces of clothing for men and women, footwear, accessories, and jewelry. It is available at retail exclusively outside of the US since May 2017, with retail partnerships, including the Wonderland Shop in London (from May 18), where the retail launch of the fashion line was celebrated with a private launch party and late night shopping event at Wonderland featuring DJ Jodie Harsh.[22]

Another collaboration was made with Tities Sapoetra to unveil a line of SpongeBob Gold fashion collection at the Plaza Indonesia Men's Fashion Week 2017, on September 26, 2017.[23]

SpongeBob_Gold_Fashion_Collection

SpongeBob Gold Fashion Collection

A collaboration between Nickelodeon Latinoamérica and the México based fashion brand, Malafacha for a Bob Esponja fashion line is made, which will form part of the fashion labels' Spring/Summer 2018 collection. It combines the themes of SpongeBob SquarePants with pre-Columbian and Mexican imagery and draws inspiration from Mexican traditions, as well as los tiliches de Putla and coastal festivals. The new clothing collection was unveiled at an event at Acuario Inbursa in Mexico on Sunday 12 November 2017 during Mercedes-Benz Fashion Week 2017, in which 20 unique pieces from the collection were showcases, using Kaltex textiles, Swarovski jewellery and NIKE footwear.

Also, Pitti Bimbo has showcased a selection of designers involved in a capsule collection for kids, inspired by SpongeBob Gold, along with KID’S EVOLUTION, a 360° project on the Lower Level of the Main Pavilion, that has already intercepted the needs of top international retailers that have successfully tested and supported the project, including Luisaviaroma, yoox.com, Harvey Nichols and La Rinascente Milano. It has been designed by five designers – Bad Deal, Cor Sine Labe Doli, Kids Love Dogs, Riccardo Comi, The Dots.[24]

Nickelodeon Spain has also collaborated with Spanish fashion designer Ion Fiz (considered to be a fan of the show) for two new SpongeBob SquarePants fashion lines. Ion Fiz showcased them at the first Mercedes-Benz Fashion Week Madrid of 2018. Unique pieces from the collection include silk trench coats, tuxedos, sweatshirts and dresses made using soft, comfortable and elegant fabrics which are decorated with yellow touches to represent SpongeBob SquarePants, which are suitable to wear day or night. The collection is complemented by a line of men's sports shoes which feature SpongeBob prints.[25]

Burger King promotion

In France, UK and Latin America running in conjunction to a promotion where customers redeem their credits to stream episodes of the Nickelodeon shows SpongeBob SquarePants, The Loud House, Avatar: The Last Airbender, The Thundermans, and Sam & Cat, every customer who purchases an item from the "King Junior" menu will receive one of 36 SpongeBob SquarePants figurines, including six special SpongeBob Gold collectors figurines.
The promotion is also available in Spain (official site), in conjunction with another one in cooperation with Nickelodeon Hotels & Resorts, where if a customer finds the "Golden SpongeBob" in their meal, they can earn a family trip with all expenses paid for 4 people, including air ticket, 5 nights of hotel stay, and entrance to the theme park.[26]

Burger_King_BOB_ESPONJA_LLEGA_AL_KING_JR._MEAL

Burger King BOB ESPONJA LLEGA AL KING JR. MEAL

Miscellanious videos

Gallery


Trivia

  • Marc Urtasun was responsible for the making of the logos.[27]
  • This is the first themed event of episodes of an animated series, aired on Nickelodeon Greece.

References

  1. ^ a b Το νέο επεισόδιο του Μπομπ Σφουγγαράκη ήρθε και έφερε το Golden Καβουροπάτι! (in Greek). Nickelodeon Greece (2017-02-01). Retrieved on 2019-07-01.
  2. ^ Nickelodeon Australia And New Zealand To Premiere New "SpongeBob SquarePants" Special "Goodbye, Krabby Patty?" On Saturday 25th February 2017. NickALive! (2017-02-20). Retrieved on 2019-07-01.
  3. ^ Nickelodeon South East Asia To Premiere New "SpongeBob SquarePants" Special "Goodbye, Krabby Patty?" On Friday 24th February 2017. NickALive! (2017-02-13). Retrieved on 2019-07-01.
  4. ^ Nicktoons UK To Premiere Brand-New "SpongeBob SquarePants" Episodes From Tuesday 28th February 2017. NickALive! (2017-02-10). Retrieved on 2019-07-01.
  5. ^ Nickelodeon To Premiere New "SpongeBob SquarePants" Special "Goodbye, Krabby Patty?" In Germany, Switzerland And Austria On Saturday 4th March 2017. NickALive! (2017-02-20). Retrieved on 2019-07-01.
  6. ^ LOS ESTRENOS DE NICKELODEON EN EL MES DE MARZO (in Spanish) (2017-03-02). Archived from the original on 2017-09-12. Retrieved on 2019-07-01.
  7. ^ Nickelodeon France To Premiere New "SpongeBob SquarePants" Episodes From Saturday 1st April 2017. NickALive! (2017-03-25). Retrieved on 2019-07-01.
  8. ^ Nickelodeon Italy To Premiere New "SpongeBob SquarePants" Episodes From Monday 15th May 2017. NickALive! (2017-05-08). Retrieved on 2019-07-01.
  9. ^ Χρυσός Μπομπ Σφουγγαράκης: Κεφάλαιο 2ο “Ο χαμένος θησαυρός”! (in Greek). Nickelodeon Greece (2017-07-06). Retrieved on 2019-07-01.
  10. ^ Nickelodeon Russia To Host "SpongeBob's Lost Treasures" Week, Beginning Monday 10th July 2017. NickALive! (2017-07-09). Retrieved on 2019-07-01.
  11. ^ In Turkey, the event was named after the new episode, and the contest is excluded, while Turkish airdates quite differ from the others.
  12. ^ In Germany, the premieres of the two new episodes were changed ("The Getaway" premiered the first day of the week, while "Lost and Found," the last day). Also, in Austria and Switzerland, the special was broadcast with the same episodes as in Germany, but with changed broadcasting times (see infobox above). The episodes aired from 4:45 pm to about 5:30 pm (the broadcasting times varied by a few minutes each day). In addition, on Friday only "Lost and Found" was broadcasted. In addition, the episodes "Rock Bottom" and "Club SpongeBob" were not broadcasted.
  13. ^ a b SpongeBob's Spooktacular Halloween Ft. 'The Legend of Boo-Kini Bottom' | Nickelodeon Southeast Asia. NickALive! (2017-10-17). Retrieved on 2019-07-01.
  14. ^ a b c The new episode didn't premiere in Turkey and Greece, despite being advertised. In the former it premiered on April 10, 2018, and in the latter, on November 15, 2017.
  15. ^ Nickelodeon Turkey To Premiere Nick's 'Not So Valentine's Special' On Wednesday 14th February 2018. NickALive! (2018-02-09). Retrieved on 2019-07-01.
  16. ^ a b Nickelodeon Russia Launches 'SpongeBob Heart Of Gold' Initiative. NickALive! (2018-03-11). Retrieved on 2019-07-01.
  17. ^ Nickelodeon International Launches "The SpongeBob Heart Of Gold Mosaic". NickALive! (2018-02-28). Retrieved on 2019-07-01.
  18. ^ https://vimeo.com/256247365
  19. ^ http://nickalive.blogspot.gr/2017/07/nickelodeon-to-launch-year-long.html
  20. ^ http://japanshopping.org/archives/event/18355
  21. ^ https://www.capitaland.com/sg/malls/rafflescity/en/events/spongebob-gold-in-the-city.html
  22. ^ http://nickalive.blogspot.gr/2017/04/spongebob-gold-international-fashion.html
  23. ^ http://www.mtvasia.com/news/nv87hd/pics-spongebob-squarepants-just-painted-indonesias-fashion-week-gold-
  24. ^ http://licensingmagazine.com/2017/06/01/spongebob-gold-stars-kids-evolution-at-the-next-pitti-bimbo/?lang=en
  25. ^ http://nickalive.blogspot.gr/2018/01/nickelodeon-spain-and-ion-fiz.html
  26. ^ Nickelodeon Europe and Burger King Launch New Promotion in the UK and France. NickALive! (2018-02-21). Retrieved on 2019-07-15.
  27. ^ https://www.domestika.org/en/projects/356005-spongebob-gold

External links

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