It is a live-action gift shop on an unidentified beach. The shop contains miscellaneous items, a glass bowl, but mostly knick-knacks such as Alexander Clam Bell.
It is a fairly small wooden shack. There is a clam-shaped sign on the front of the shack that reads the shop's name in red text.
The interior is dark, yet has a couple of windows. There is a fishbowl inside on one of the tables, and there are lots of dead sea creatures inside. There is a table under a lamp to dry the sea creatures, killing them, and there is a bathroom as well.
Role in movie
Plankton steals King Neptune's crown and has it sent to Shell City, intending to frame Mr. Krabs for the theft so that he can steal the Krabby Patty secret formula. The alleged city is feared by all in Bikini Bottom, including Neptune himself, as nobody who ventured there ever came back. SpongeBob and Patrick however volunteer to go there to retrieve the crown and clear Mr. Krabs' name.
After a hazardous journey, they are eventually taken by the Cyclops to a strange shack on land, later finding out it is Shell City. The shack is filled with hundreds of sea creatures who had been killed and turned into cheap novelties to be put up for sale. The Cyclops then places SpongeBob and Patrick on a table beneath a heat lamp, leaving them to dehydrate. However, in their final moments, the lamp short circuits and sets off the sprinklers, reviving the duo and all of the sea creatures imprisoned within. They all proceed to attack the Cyclops while SpongeBob and Patrick escape with Neptune's crown.