He is a purple fish who has a dark purple dorsal fin and wears a brown hat, a yellow shirt, brown trousers, and white socks with blue sandals. He appears to be in his early to mid thirties. He usually carries a blue camera around his neck, which is revealed in "No Pictures Please" to not contain any film inside of it. His voice and mannerisms are based on Huell Howser.
Role in series
"No Pictures Please"
He appears once he mistakenly thinks that Patrick is the tour guide, as he is seen wearing the hat which fell from the real tour guide's head. As a result, the two walk around Bikini Bottom, with the tourist stopping to take pictures of anything he sees.
Patrick first shows the tourist a hole he had dug up. Then, Patrick steals a kid's ice cream cone, with the tourist remarking that it is "amazing."
Afterwards, Patrick leads the tourist to a place where a man is watching television with his kids. Patrick is kicked out, and results to visiting SpongeBob's house next. Meanwhile, the tourist takes pictures of his house while SpongeBob is still sleeping. In the meantime, they visit Squidward's house while he is still taking a shower. An angry Squidward proceeds to kick them out instantly.
After, they head over to the Krusty Krab, where Patrick catches Plankton and the two begin to step on him for fun. They then proceed to use the restrooms inside of the Krusty Krab, where they get kicked out by Mr. Krabs.
Afterwards, they visit Sandy's treedome and create a hole underneath them to get inside. Once they realize they have no water to breathe from, they quickly exit the tree dome leaving an annoyed Sandy behind.
The last location they visit, Floater's Cemetery, ends in Patrick showing the tourist Ol' Ribeye's grave. After the tourist shakes Ribeye's hand and it falls off, Patrick explains that the two should run away from the cemetery. A skeleton women, annoyed at the disturbance caused by the two, calls the police.
Once everyone forms an angry mob at Patrick's rock, including the police being there, the tourist reveals that his camera and himself, were not real and were just an illusion caused by The Tidal Zone. This event freaked out the citizens of Bikini Bottom, who ran off in fear.
He is later seen to actually be real and eventually moves to Bikini Bottom, likely because he liked the town so much and befriended Patrick.
"The Ballad of Filthy Muck"
He appears in a park to take a picture of Filthy Muck, and he later appears in a locker room to photograph Filthy Muck and SpongeBob, who has turned into Little Yuck. He then appears at the end of the episode taking a picture of himself and Filthy Muck, who is revealed to be a separate creature from Patrick.
He appears as one of the many tourists who visit Porpoise Peak to see the Warbling Water Lily and take photos of it. When the blooming Water Lily wilts whilst in Squidward's hands, Rube and the other tourists angrily beat up Squidward and bury him into the ground.
"SpongeBob's Big Birthday Blowout"
He appears as SpongeBob and Patrick's tour guide to Surface Land, and shows the two various land locations such as Beach Blanket Bean-Go, a park, an office building, the Trusty Slab, and a pet store (unintentionally). He also tries to get the other tourists to sing happy birthday to SpongeBob, but is interrupted whenever he tries.