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The live-action beachgoers are humans who appear in The SpongeBob Movie: Sponge Out of Water and the books The SpongeBob Movie: Sponge Out of Water: The Junior Novelization and The Good, the Bad, and the Krabby!
Role in movie
The beachgoers first appear when Burger Beard uses his spyglass, and while the Burgermobile passes through the beach, Burger Beard sells Krabby Patties to them after he sets up a restaurant using the Burgermobile.
However, when SpongeBob and his friends reach the surface, a boy kicks a sandcastle they were standing on, and they get thrown in different directions.Patrick lands on another boy's ice cream, Squidward lands on a girl's back, Mr. Krabs lands on a cotton candy car, and SpongeBob and Sandy land on top of an umbrella.
SpongeBob notices Burger Beard selling Krabby Patties at the ship.