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Burger King was the main fast food license for the show in the United States from 2001 to 2011. Their first promotion in 2001 featured seven figures: SpongeBob at the Krusty Krab grill, SpongeBob on a coral ladder, SpongeBob with his reef blower, Patrick in a raft, Squidward in his bathtub with a jellyfish, Sandy on a jellyfish, and a wind-up Gary.
In 2002, Burger King released a second line of toys. There were eight to collect: SpongeBob in Jellyfish Fields, swinging Patrick, "gravity-defying" Gary, Squidward playing his clarinet, karate-chopping Sandy, a shaking SpongeBob, a SpongeBob water squirter, and a Plankton bubble game. Each came with a clam-shaped "Who Am I?" card with options of Mrs. Puff, Mr. Krabs, SpongeBob, Gary, Patrick, and Squidward.
In 2004, Burger King sold a set of toys to promote The SpongeBob SquarePants Movie. They also sold a set of wristwatches with SpongeBob character designs. Two animated shorts were made for the promotion: "Pants-Casso" and "Watch Me."
In 2005, Burger King sold a line of SpongeBob figures to promote "Dunces and Dragons." Each toy featured SpongeBob dressed in an outfit based on a specific region or time period. An animated short titled "Around the World" was made as a commercial for the toys.
Burger King later released lines of toys based on "Friend or Foe," "Atlantis SquarePantis," "Pest of the West," "SpongeBob SquarePants vs. The Big One," "Truth or Square," "SpongeBob's Last Stand," Legends of Bikini Bottom, and SpongeBob's Runaway Roadtrip.
In 2018, a set of toys based on SpongeBob Gold was released exclusively in Europe and Latin America. They featured six stylized character designs in many different variants. Pearl and Plankton were not made as toys, but they were featured on the cardboard Burger King crowns, as well as on the bags of the toys.
In 2012, Hungry Jack's sold a set of four surfboard figures: two SpongeBob designs, Patrick, and Squidward.
Jollibee has held several SpongeBob promotions. A promotion in 2013 was called "SpongeBob Adventure Kit" and featured three toys: a SpongeBob journal, a Patrick night light, and a Squidward wobble-head keychain.
KFC has held many different promotions in international markets. The first promotion was in 2004: a set of six plush balls with designs from The SpongeBob SquarePants Movie. The designs were SpongeBob, Goofy Goober Patrick, frozen Mr. Krabs, Plankton, King Neptune, and Dennis.
In 2009, KFC sold two lines of toys. The first was a set of four sport figures: SpongeBob as a baseball player, Patrick as an umpire, SpongeBob as a bodybuilder, and Sandy in her exercise wheel.
The second 2009 promotion was a set of four foldable cardboard designs called Funtastic Fold-Ups. The four designs were "Hugs," a happy hugging SpongeBob; "Jellyfish," SpongeBob hopping on a jellyfish; "Water Cycle," SpongeBob with a splash of water; and "Crazy Eyes," SpongeBob making a crazy expression with a spatula and a Krabby Patty.
In 2011, KFC sold a set of four activity figures: SpongeBob goggles, a Patrick whistle, a spinning top Mr. Krabs, and a Squidward ring toss game.
- McDonald's restaurants have had many different SpongeBob promotions for their Happy Meals. In the United States, there have been two lines. The first was a set of 16 sports-related figures made to coincide with the 2012 Summer Olympics. International
The second American promotion was a set of six straw toppers based on The SpongeBob Movie: Sponge Out of Water. A CGI-animated short was made to promote the toys.
In 2014, Sonic Drive-In sold a set of seven toys: a Gary sticker dispenser, a Krusty Krab employee hat headband, jellyfish, a cardboard playset of SpongeBob's house, and figures of SpongeBob, Patrick, and Squidward. An online game called SpongeBob's Wacky Roller Race was made to tie in with the toys.
In 2015, Sonic released another set of toys: a Krusty Krab sticker pack, SpongeBob glasses, a Mr. Krabs headband, a surprised Patrick figure (from the first movie), a SpongeBob figure with cute eyes, a Plankton plush, and a DoodleBob figure with sticker features. Like the previous promotion, an online game called SpongeBob's Wacky Underwater Adventure was made to tie in with the toys.
Sonic held its last SpongeBob promotion in 2016. It sold a set of summer-themed toys: a sand mold of SpongeBob's house, a SpongeBob beach ball, a Mr. Krabs sand scooper, beach tattoos, a SpongeBob visor, a Patrick flying disc, and a SpongeBob cannonball water squirter.
- The 2001 Patrick toy from Burger King can be seen on Rodger Bumpass' desk in the episode "Goons on the Moon."
- Although Arby's has never sold SpongeBob toys, their social media accounts featured a photo of SpongeBob on July 9, 2018.
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|Dunces and Dragons (V • E)|
Characters: • Sir SpongeBob • Sir Patrick • Medieval Moments horn players • Medieval Moments guards • Medieval Moments announcer • Morrie • Morrie's wife • Seahorses • Knights • Dungeon Master • Squidly Tentacles • Dragon jellyfish • King Krabs • Princess Pearl • Leech • Executioners • Planktonamor • Blacksmith • Karen the Crystal Ball • Dark Knight • Planktonamor's guards