Kelpo is a brand of cereal that appears throughout many episodes of , beginning with " SpongeBob SquarePants Karate Choppers."
Kelpo is packaged in a small, yellow box that depicts an image of a piece of kelp with a face, named
Kelpy. The cereal's name is written at the top in dark blue text and in all caps, and also says "with one of 8 essential prizes inside!" on an orange burst effect. It could possibly be related or made up of kelp, hence its name and the mascot.
Role in series
Kelpo appears quite frequently throughout the series.
A fish tries to pass a box of Kelpo off as
SpongeBob is seen eating it while
Flats is punching him.
The brand's most prominent featuring is in this episode. SpongeBob needs to collect 99 box tops from Kelpo boxes before eating all the cereal to obtain a
free toy in the mail.
SpongeBob gathers many Kelpy toys due to his obsession over items at that time.
Larry tells SpongeBob to do some crunches, but he takes it literally and crunches on some Kelpo.
There is a large billboard on top of a building advertising Kelpo.
In "Karate Choppers," the cereal is shown to contain kelp, however, in other episodes it is shown to be ordinary cereal.
The green kelp-like substance of Kelpo in "Karate Choppers"
SpongeBob seems to have a whole collection of Kelpo toys, as seen in "Sentimental Sponge," where he is shown gathering plenty of Kelpy toys due to his obsession over items during that time.
In SpongeBob's Director's Commentary for the level "Paparazzi Patrick!," SpongeBob says that Patrick's final project for photography class was a framed photograph of a box of Kelpo cereal.
A cereal with the same name is seen on Patrick's breakfast table in "Rock-a-Bye Bivalve," but the box differs in appearance from its usual featuring and doesn't depict the brand's mascot, Kelpy.
This is likely just a variant rather than a different brand, as the manufacturers would get involved with a plagiarism lawsuit if that were the case.
A different version of Kelpo, seen in "Rock-a-Bye Bivalve"
On the box it says one can get one of eight essential prizes inside, but in "Sentimental Sponge," SpongeBob only has one type of prize in his collection.