He is a light green fish with short lime-green hair (black hair in "Don't Feed the Clowns" and "The Nitwitting"), a lime-green dorsal fin, and peach-colored lips. As being president of the Blandy Franchising Company (BFC), he wears a formal black suit with a light pink shirt underneath, and a dark purple tie. There are four black circles on his suit.
In "Goodbye, Krabby Patty?," he appears as an orange fish with brown hair and yellow fins. His shirt is now lime green, and he wears a dark green tie.
At the end of the episode, after the Krabby Patties that were being sold from Krabby O'Monday's are discovered to be synthetic and when Mr. Krabs finds out his employees were being threatened, he sells Krabby O'Monday's back to Mr. Krabs.
"The Abrasive Side"
He stands next to the bus stop at the beginning of the episode.
"Goodbye, Krabby Patty?"
Howard made a cameo when he is seen as one of the guests in Patrick's hotel. It's also shown that he is married to Lisa.
"Don't Feed the Clowns"
Howard is one of the several businessmen working for the CEO.
Howard makes a cameo as a member of the Empty Head Society. He enters the society by removing his brain, and then starts chewing his phone.
"The Ghost of Plankton"
He is one of the people attending Plankton's funeral, and is shocked when Plankton becomes alive (due to the Flying Dutchman possessing his corpse). Howard and the other attendees believe that Plankton faked his death as a joke, and start squishing him in anger.
His last name could be a reference to Admiral W. Blandy, who gave the orders for the first underwater atomic bomb test at Bikini Atoll, as well as an indictor as to Blandy selling out the safety/contamination of the underwater sea dwellers, environment, and Navy personnel.
Coincidentally, Bikini Attol is the island in which Bikini Bottom is located.
He is very old, considering Mr. Krabs stated he idolized him as a child and he is quite old himself.