The video case has a green background and an image of the businessman/Average Joe, who one would stereotypically perceive to be "normal." Above this reads the film's name written in dark blue letters.
The movie shows the life of a "normal" (AKA the Average Joe) person named Joe and how his life crosses with the other "Normals." It shows what his house looks like, how he communicates with others, and how his cycle works.
Role in episode
After watching this film, it effectively wipes SpongeBob's personality to the "normal" lifestyle and turns him from a fast food restaurant fry cook/chef into an incredibly bland and boring accountant/office worker. This leaves Mr. Krabs puzzled and annoyed about SpongeBob being "normal" after finding out about the Paper Patty trick, which causes Krabs to lose all his restaurant customers for a day.