- Eugene H. Krabs
- SpongeBob SquarePants
- Squidward Tentacles
- Nathiel Waters
- Sadie (name revealed)
- Shubie (name revealed)
- Lenny (name revealed)
- Thaddeus (name revealed)
- Jimmy Gus (name revealed)
- Abigail Marge
- Bramula short-wearing Gus
- Frankie Billy
- Frank (red shirt)
- Ivy (name revealed)
- Norma Rechid (name revealed)
- Nat Peterson
- Nancy Suzy Fish (cameo)
- What Zit Tooya (debut)
- Officer Johnson
- Patrick Star (cameo)
- King Neptune (mentioned)
Mr. Krabs puts SpongeBob against Squidward in a work contest, telling them there will be a prize. He shows them a brochure for a cruise vacation, leading Squidward to believe the vacation is the prize. They have to name all the customers in the Krusty Krab. Somehow, SpongeBob knows everyone's name and Squidward is confused by this, so he asks SpongeBob why this is so. SpongeBob then he reveals he has a book with everybody's name in it. Squidward then swipes the book and says the names in the book.
He told Mr. Krabs that he has more points than SpongeBob. Mr. Krabs admits that he didn't tally the scores, so he claims that they both were neck and neck to the winner and that whoever gets the last customer's name is the winner. After a struggle of trying to remember, Squidward then pushes SpongeBob out of the way and asks the fish his name. He responds with a similar sounding name to "What's it to ya," but Squidward thought the fish was refusing to say his name.
After three attempts to find out his name, Squidward snatches his wallet and runs. He attracted a cop who chases him because he ran a stop sign, and more so after he realizes he stole a wallet too. Squidward then makes it on top of the roof and after a tug-of-war for the wallet, Squidward manages to get his driver's license, which the name reads "Mr. What Zit Tooya." He is then arrested and imprisoned for 10 years.
In jail, he gets the prize from Mr. Krabs and it turns out the prize is just a brochure for the trip, rather than an actual trip. After maniacally tearing the brochure, Squidward is relieved that he gets peace and quiet for the next ten years, until he sees Patrick is his cellmate. He offers to play Parcheesi with Squidward and Squidward literally falls apart in depression.
|( ‣ ) Associated production music|
|( • ) Original music|
|( ◦ ) SpongeBob music|
‣ Hawaiian Adventures SpongeBob Theme - Sage Guyton, Jeremy Wakefield [title card]
‣ The Tip Top Polka/The Cliff Polka - Chelmsford Folk Band [opening]
‣ Holiday Dream - Max Mahlmann ["A tropical getaway?!"]
‣ Comic Walk - Sidney Torch [SpongeBob knows all the customers' names]
‣ The Pollywog Strut - Nicolas Carr, Barry Anthony [book of customer names]
‣ Steel Licks (a) - Jeremy Wakefield [Squidward goes from table to table saying all the customers' names]
‣ Steel Licks - Jeremy Wakefield [Squidward goes to Susie's table]
‣ Tympup A - Sammy Burdson, John Charles Fiddy ["You ruined my food with your sweat, you nitwit!"]
‣ Keel Row - Brian Peters [Krabs points out the mystery customer]
‣ Goofy Conversation - Nicolas Carr, Barry Anthony [Squidward tries to find out the mystery customer's name]
‣ Grass Skirt Chase - Sage Guyton, Jeremy Wakefield [Squidward steals the customer's wallet]
‣ Sponge Monger - Sage Guyton, Jeremy Wakefield [Customer and policeman chasing Squidward]
‣ Blood in the Gutter - Laurie Johnson ["Freeze, thief!"]
‣ Nude Sting - Nicolas Carr ["Mr. What Zit Tooya?"]
‣ Steel Licks (b) - Jeremy Wakefield [Squidward is arrested]
‣ Jailhouse Blues - Nicolas Carr [Squidward in jail]
‣ Hello Blues - Sage Guyton, Jeremy Wakefield [ending]
- This episode is available on the Bikini Bottom Adventures, Season 5 Volume 1, Complete Fifth Season, and First 100 Episodes DVDs.
- Although this episode premiered in 2007, it was made in 2006 according to the credits.
- The episode was available on the Bikini Bottom Adventures DVD, released earlier in 2007, before it aired on American television.
- This episode aired in Germany on Monday, May 21, 2007, before it aired in the United States.
- Mr. Krabs reads a magazine named Maximizing Profit (Maximizing Prophet), as revealed in this episode, to get more wealthy and live the perfect life with money.
- This episode reveals the most names of the Bikini Bottomites.
- It's strange that Squidward stayed in jail for a day yet he didn't notice Patrick.
- There seem to be about four people with the name "Jess."
- Irony: If all this time What Zit Tooya was his real name, then he had no reason to scream his name to Squidward brutally, as if he were actually insulting.
- Even though the calendar in Squidward's jail cell says the month is November, Bikini Bottom does not show any track of autumn or winter. This is because in Bikini Bottom, it is spring in November.
- The ending of this episode is very similar to "SpongeBob Meets the Strangler," where both episodes end with someone believing they're safe from SpongeBob until they find Patrick in the same prison cell as them.
- This is the third time Patrick goes to jail; he also goes for stealing a balloon in "Life of Crime" and supposedly being the Tattletale Strangler in "SpongeBob Meets the Strangler."
- In the Croatian dub, the episode's title is "Kako se ono zovem?," which translates to "What's my name again?"
- In his daydream, Squidward is seen playing Parcheesi, an Indian game that resembles Trouble.
- When Mr. Krabs talks to SpongeBob and Squidward, some of his hand is missing.
- Halbert's name is mentioned even though he does not appear in this episode.
- The Chum Bucket is missing when Squidward kicks out SpongeBob across from the Krusty Krab.
- When Mr. What Zit Tooya's wallet rips open, his license begins falling to the ground. When it cuts to Squidward, the license is seen falling forward into his hands above the ground.
- Despite Mr. What Zit Tooya having visible hair, his license says that he has no hair.
- The November calendar had 31 days in this episode even though November only has 30 days.
- On Nicktoons airings, there are three errors: First off, the closed-captions are a little slow, second, Dani Michaeli is credited as a writer instead of Richard Pursel; all other versions don't have these things, and the closed-captions say "what's it to ya?" instead of "What Zit Tooya."