He is a chubby, lavender fish with a velvet colored suit with a dark green bow-tie and round light blue glasses. He has black curly hair. He also has a black round mustache and a light yellow dress shirt.
Towards the beginning of the game, he appears more as a food critic, but as the game goes on he is revealed to also be a film critic, even having his own office at Reef Cinema. He does still act as a food critic, wishing only for more complex meals.
Gene Scallop is a parody of Gene Shalit and is portrayed by him as well.