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This page is a list of fast food promotions featuring SpongeBob SquarePants. It is ordered alphabetically by restaurant.
Campero[]
From July to August 2020, Campero (known as Pollo Campero in Spanish-speaking territories) sold a set of finger puppet figures to promote The SpongeBob Movie: Sponge on the Run. The characters were SpongeBob, Patrick, Squidward, Mr. Krabs, Sandy, Mrs. Puff, Gary, and Plankton. The figures use the characters' younger designs from the Camp Coral flashback segments.
Hungry Jack's and Burger King[]
Hungry Jack's and Burger King (both part of the same company) sold many fast food premiums for the show from 2001 to 2011. In 2001, Nickelodeon signed a marketing deal with Burger King, expanding its merchandising.[1] Their first promotion in 2001 featured seven figures: SpongeBob at the Krusty Krab grill, SpongeBob on a coral ladder, SpongeBob with his reef blower, Patrick in a raft, Squidward in his bathtub with a jellyfish, Sandy on a jellyfish, and a wind-up Gary.
In 2003, Burger King released a second line of toys. There were eight to collect: SpongeBob in Jellyfish Fields, swinging Patrick, "gravity-defying" Gary, Squidward playing his clarinet, karate-chopping Sandy, a shaking SpongeBob, a SpongeBob water squirter, and a Plankton bubble game. Each came with a clam-shaped "Who Am I?" card with options of Mrs. Puff, Mr. Krabs, SpongeBob, Gary, Patrick, and Squidward.
In 2004, Burger King sold toys and watches based on The SpongeBob SquarePants Movie. Two animated shorts were made for the toys and watches: "Pants-Casso" and "Watch Me."
In 2006, Burger King sold a line of SpongeBob figures to promote "Dunces and Dragons." Each toy featured SpongeBob dressed in an outfit based on a specific region or time period. An animated short titled "Around the World" was made as a commercial for the toys.
Burger King later released lines of toys based on the specials: "Friend or Foe," "Atlantis SquarePantis," "Pest of the West," "SpongeBob SquarePants vs. The Big One," "Truth or Square," "SpongeBob's Last Stand," Legends of Bikini Bottom, and SpongeBob's Runaway Roadtrip.
In 2018, a set of toys based on SpongeBob Gold was released exclusively in Europe and Latin America. They featured six stylized character designs in many different variants. Pearl and Plankton were not made as toys, but they were featured on the cardboard Burger King crowns, as well as on the bags of the toys.
Hungry Jack's, the Australian franchise of Burger King, has also sold unique toys. The first set was four figures released in 2009 to celebrate the show's 10th anniversary: Swimming SpongeBob, Floating Patrick, Swimming Sandy, and Floating Squidward. Later, in 2012, Hungry Jack's sold a set of four surfboard figures: two SpongeBob designs, Patrick, and Squidward.
Jollibee[]
Jollibee has held several SpongeBob promotions. A promotion in 2006 was called "SpongeBob Freezer Fellas" and features 4 frozen treat making toys: a Patrick Star Juicer, a Mr. Krabs Shaker, a Sandy Cheeks Ice Cream Chiller, and a SpongeBob Pops. Before the commercial ends, a shot of Dreamworld Theme Park and a Spongebob mascot was shown, as part of the contest. As of 2019, a Filipino YouTuber had found the commercial via DVD archives.
Another one in 2013 was called "SpongeBob Adventure Kit" and featured three toys: a SpongeBob journal, a Patrick night light, and a Squidward wobble-head keychain.
In 2015, Jollibee sold three "Aqua Heroes" toys to promote The SpongeBob Movie: Sponge Out of Water: SpongeBob as Invincibubble, Patrick as Mr. Superawesomeness, and Mr. Krabs as Sir Pinch-a-Lot.
Much later, in 2020, the restaurant sold six toys to promote The SpongeBob Movie: Sponge on the Run, from August to September 2020. The characters featured were SpongeBob (a ruler), Patrick (a rubber stamp), Squidward (a pen), Mr. Krabs (an eraser) , Sandy (a sharpener), and Gary (a tape dispenser).
KFC[]
KFC has held many different promotions in international markets. The first promotion was in 2004: a set of six plush balls with designs from The SpongeBob SquarePants Movie. The designs were SpongeBob, Goofy Goober Patrick, frozen Mr. Krabs, Plankton, King Neptune, and Dennis. Also during the same year KFC had held a promotion with DVDs featuring other Nicktoons, specifically Rugrats, Rocket Power, and The Adventures of Jimmy Neutron, Boy Genius.
In 2009, KFC sold two lines of toys. The first was a set of four sport figures: SpongeBob as a baseball player, Patrick as an umpire, SpongeBob as a bodybuilder, and Sandy in her exercise wheel.
The second 2009 promotion was a set of four foldable cardboard designs called Funtastic Fold-Ups. The four designs were "Hugs," a happy hugging SpongeBob; "Jellyfish," SpongeBob hopping on a jellyfish; "Water Cycle," SpongeBob with a splash of water; and "Crazy Eyes," SpongeBob making a crazy expression with a spatula and a Krabby Patty.
In 2010, KFC sold a set of four clip-on keychain figures: SpongeBob with hearts in his eyes, Patrick with the Magic Conch shell, dancing SpongeBob, and sleepy Patrick.
In 2011, KFC sold a set of four activity figures: SpongeBob goggles, a Patrick whistle, a spinning top Mr. Krabs, and a Squidward ring toss game.
McDonald's[]
International McDonald's restaurants have had many different SpongeBob SquarePants promotions for their Happy Meals. In the United States, there have been two lines. The first was a set of 16 sports-related figures made to coincide with the 2012 Summer Olympics. There has also been 10 new figures in McDonald's in 2021 with a total of ten toys.
The second American promotion was a set of six straw toppers based on The SpongeBob Movie: Sponge Out of Water. A CGI-animated short was made to promote the toys. The toys make sounds from the movie when you put a straw through them.
In 2021, toys released in Malaysia from February 25, March 4, March 11, March 18, and March 25 and in the United Kingdom and Ireland from April 14 until May 19.
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In 2022, toys were released in Latin America.
Sonic Drive-In[]
In 2014, Sonic Drive-In sold a set of seven toys: a Gary sticker dispenser, a Krusty Krab employee hat headband, jellyfish, a cardboard playset of SpongeBob's house, and figures of SpongeBob, Patrick, and Squidward. An online game called SpongeBob's Wacky Roller Race was made to tie in with the toys.
In 2015, Sonic released another set of toys: a Krusty Krab sticker pack, SpongeBob glasses, a Mr. Krabs headband, a surprised Patrick figure from the first movie, a SpongeBob figure with cute eyes, a Plankton plush, and a DoodleBob figure with sticker features. Like the previous promotion, an online game called SpongeBob's Wacky Underwater Adventure was made to tie in with the toys.
Sonic held its last SpongeBob promotion in 2016. It sold a set of summer-themed toys: a sand mold of SpongeBob's house, a SpongeBob beach ball, a Mr. Krabs sand scooper, beach tattoos, a SpongeBob visor, a Patrick flying disc, and a SpongeBob cannonball water squirter.
Wendy's[]
Wendy's sold a series of Kids' Meal toys to promote the episode "Party Pooper Pants" in May 2002: Gary's Spinnin' Shell, Patrick's Water Game, Sandy the Pen, SpongeBob notebook, and a SpongeBob Party Poster.
In summer 2020, Wendy's restaurants in Canada and the United States sold promotional toys for the third movie, The SpongeBob Movie: Sponge on the Run. They were flat character keychains, based on the Camp Coral flashback segments.
Trivia[]
- The 2001 Patrick toy from Burger King can be seen on Rodger Bumpass' desk in the episode "Goons on the Moon."
- Burger King has had the most toy promotions, with 13 in total (15 when counting Hungry Jack's).
- In 2006, Jollibee had created a contest after a frozen treat making toy commercial, where a lucky contestant would win a family trip to DreamWorld Australia where they would get to meet SpongeBob. After the contest ended, it was unknown who claimed the prize for the trip.
- The 2001 Squidward toy in a bathtub with a jellyfish from Burger King may be a reference to the ending of "Jellyfish Jam."
- Although Arby's has never sold SpongeBob toys, their social media accounts featured a photo of SpongeBob on July 9, 2018.
This list is incomplete, but you can help Encyclopedia SpongeBobia by expanding it.
References[]
| Merchandise (V • E) | |
|---|---|
| Home video: | Blu-ray discs (by language) • DVDs (by country • by language) • Season DVDs (by country • by language) • VCDs (by language) • VHS tapes (by language) • VideoNow discs • Digital media (foreign) |
| Games: | Full list • GPA 2 packs |
| Toys: | Full list • Funko POP! Vinyls • LEGO • Mega Bloks • Youtooz |
| Other: | Albums • Apparel • Books (by language • Greek) • Comics • Fast food promotions • Food and drink • Miscellaneous |