It was previously known as Bikini Gulch; upon its restoration under SpongeBuck SquarePants, it returned to that name.
During the western days an Easterner, Dead Eye Plankton ravaged the city of its property and assumed ownership of each building until only the Krusty Kantina remained. When SpongeBuck arrived in town for a fry cook job, he was unwillingly appointed as sheriff. However, when he actually did defeat Dead Eye, Dead Eye Gulch returned to Bikini Gulch and developed to its modern structure.
There were only nine establishments running at the time.