The Day of Positivity was an event held to celebrate The SpongeBob Movie: Sponge Out of Water. It involved the release of a music video for "Thank Gosh It's Monday," along with exclusive TV spots on Nickelodeon, MTV, VH1, and Comedy Central. SpongeBob hosted the event.

A website,, was launched for viewers to create their own "positive" photos and share positive messages from SpongeBob. In the UK and Australia, social media accounts were made to follow a costumed Invincibubble mascot that appeared in public places wish a group of "FlashBob" dancers.

To coincide with the event, Cinemark Theaters also offered exclusive coupons to the first 500 visitors who saw The SpongeBob Movie: Sponge Out of Water. Other theaters partnered with Paramount Pictures to host similar promotions across the U.S. and Canada.



Music video lyrics

Day of Positivity version

SpongeBob: (plays kazoo)
Plankton: You're not going to start singing, are you?
SpongeBob: Be positive! That's the way to live!
It's how you'll giggle once you've fallen down the stairs.
That's right, be positive. It's your prerogative!
Tell yourself a joke that's funny. Absorb the clue, now look, it's sunny!

Sleepy Time 052
I can turn into a skyscraper!
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  • During this event, The Weather Channel website and app changed to feature SpongeBob "saying" something positive when the user went to the current weather. The message would change to correspond with the weather.[citation needed]
  • In Germany, the event was on February 19, which was on the same day of the theatrical release of The SpongeBob Movie: Sponge Out of Water in that country.[citation needed]
  • This event happened on Clancy Brown's 56th birthday.

See also

Events (V • TE)

August 2018 premiere weekBagong Labas, BagongBob!Best Day Ever marathonBest of the Baddies MarathonBest of the Pets SaturdayBikini Bottom Buddy RoundupBikini Bottom ConfidentialBob SquadCraziest Creatures MarathonDay of PositivityDo The New Saturday MorningsDeep Sea Danger ZoneFairlyOke SongPants DayGimme 5History of SpongeBob MarathonI ♥ SpongeBob WeekJuly 2011 premiere weekJuly 2016 premiere weekKrabby Patty PartyMassive Monster Mayhem MarathonMay 2016 premiere weekMay 2018 premiere weekMonday Knight SlimetimeNEW NEW NEW NEW NEW WeekPatrick For PresidentPlankton's Plan Saturday!RetroBob SquarePantsRobinsons Movieworld: Meet and Greet SpongeBobSaturday Morning Hang Zone with Lincoln LoudSeptember 2018 premiere weekShriek WeekSpongeBob and the Clash of TritonSpongeBob SquarePants 400SpongeBob's St. Patrick SundaySpongeBob Premiere Factor 5SpongeBob Saves the SaturdaySpongeBob Special Spector 128SpongeBob Triple PlaySpongeBob Z-ASpongeBob's Top 100SpongeBob's Biggest Boating BlundersSpongeBob's Best Day Off EverSpongeBob GoldSpongeBob's Grillin' and Villain SaturdaySpongeBob's Most Karat-est MomentsSpongeBob's Martin Luther King MarathonSpongeBob's Runaway RoadtripSpongeBob's Stocking Stuffed SundaySpongeBob's Stolen Secrets SaturdaySponge-Odd Square-Parents DaySuper Stuffed Nicksgiving WeekendSunday SpongeDayThe Fast and Porous MarathonThe SpongeBob ChallengeThe Super Spongy Square GamesThe Ultimate Bikini Bottom Buddy SearchThe Ultimate SpongeBob SpongeBashTwo Whole Weeks of Never Before Seen SpongeBobYou Bring The Color WeekWinner Take All Sunday

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