Encyclopedia SpongeBobia
Encyclopedia SpongeBobia

The Day of Positivity was an event held to celebrate The SpongeBob Movie: Sponge Out of Water. It involved the release of a music video for "Thank Gosh It's Monday," along with exclusive TV spots on Nickelodeon, MTV, VH1, and Comedy Central. SpongeBob hosted the event.

A website, DayofPositivity.com, was launched for viewers to create their own "positive" photos and share positive messages from SpongeBob. The Weather Channel website and app had a CGI SpongeBob "say" things that correspond with the weather. In the UK and Australia, social media accounts were made to follow a costumed Invincibubble mascot that appeared in public places wish a group of "FlashBob" dancers.

To coincide with the event, Cinemark Theaters also offered exclusive coupons to the first 500 visitors who saw The SpongeBob Movie: Sponge Out of Water. Other theaters partnered with Paramount Pictures to host similar promotions across the U.S. and Canada.



Music video lyrics

Day of Positivity version

SpongeBob: (plays kazoo)
Plankton: You're not going to start singing, are you?
SpongeBob: Be positive! That's the way to live!
It's how you'll giggle once you've fallen down the stairs.
That's right, be positive. It's your prerogative!
Tell yourself a joke that's funny. Absorb the clue, now look, it's sunny!

Sleepy Time 057.png
"I can turn into a skyscraper!"
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See also