He first appears in The SpongeBob SquarePants Movie. SpongeBob and Patrick fight Dennis on his back and legs. His butt gets stabbed by Dennis; he does not feel any pain, but he does ask SpongeBob and Patrick to "take it easy back there." At the end of the movie, he gets burnt by King Neptune.
He makes two cameos. He first appears kayaking, when the French Narrator's submarine knocks him over, to which he replies "Tartar sauce!"
He is then seen on the beach at the end of the episode, and the tour bus runs over his feet. Patchy and Potty then show up, and Hasselhoff accuses Patchy of running over his feet, pulling Patchy's hat down.
At the end of the episode, he can be seen wishing SpongeBob a happy birthday.
He is also very famous outside of the SpongeBob SquarePants world. He seems to be part cyborg or android, as he is able to propel himself forward without swimming, like a motorboat. His pectorals extend outward, allowing him to place SpongeBob, Patrick, and King Neptune's crown in between them so they can reach Bikini Bottom in time.
Role in video games
The SpongeBob SquarePants Movie video game
His role in the video game is identical to his role in the film. He appears in the level "Dennis Strikes Back!" After SpongeBob and Patrick get King Neptune's crown and a lift from David Hasselhoff, the Cyclops’ boot returns, along with Dennis, prompting another boss level from him.
He appears in the levels "Hold the Hasselhoff" and "The Return of Dennis."
Even though David Hasselhoff appears both in the movie as well as the console version of the game, he is not directly mentioned in the PC game. His character is rather referred to as "......" even though he only appears on one artwork. This artwork at the end of chapter 7, "Shell City," shows a silhouette of a cartoon version of Hasselhoff.