Brian Robbins (born November 22, 1963; age 57) is an American actor, director, producer, and occasional screenwriter. In 2018, he became the current president of ViacomCBS's Nickelodeon division. He replaced Cyma Zarghami, who had worked at Nick for most of her career since 1985. Since his hiring, Robbins has managed various promotions for the SpongeBob SquarePants franchise.
Unhappy that SpongeBob "always stayed the same," Robbins and several staff members of the show came up with multiple ideas for spin-off shows and new characters. He announced the first, Kamp Koral: SpongeBob's Under Years, in February 2019, just months after the passing of series creator Stephen Hillenburg.
Robbins is a supporter of low-cost "unscripted reality" television, and the first Nick series he greenlit was a hidden-camera prank show called The Substitute. The third episode of The Substitute attracted controversy for using a fan-edited SpongeBob poster pulled from Google Images; the gaffe was attributed to the show's intentionally low production values.
He first worked as an actor and director. He is the current president of Viacom's Nickelodeon division. He is also one of the creators of the sketch show All That.
In February 2019, Robbins announced that the network would produce multiple spin-off shows of the SpongeBob series, the first being a show about a younger version SpongeBob at summer camp called Kamp Koral. This was met with extremely negative backlash from some staff members of the main show because Stephen Hillenburg was strongly against both aging down the characters and making spin-offs of the series.
- Robbins has compared SpongeBob SquarePants to the Marvel Universe, so he wants to continue to market and extend the franchise after the show ends by making multiple spin-off shows and introducing new characters.
- ^ Nickelodeon's Brian Robbins on new IP, reboots
- ^ a b SpongeBob SquarePants Is Heading to ‘Kamp Koral’ in Prequel Series
- ^ ‘SpongeBob’ Spinoffs Planned as Nickelodeon Chief Brian Robbins Tries to Win Back Young Viewers (EXCLUSIVE)
- ^ White, Peter (2009-10-27). Spongebob Squarepants’ creator Steve Hillenburg. TBI Vision. Retrieved on 2019-07-15. TBI Vision interview