Barry Goby is one of the head ad executives of Grouper, Goby & Koi, who appears in the episode "Goodbye, Krabby Patty?" and the book Factory Fresh!.
He is light green anchovy with a dark green dorsal fin and wears a light gray suit, and also wears a red tie.
Role in series
He is one of the ad executives who agrees that "old is gross" and rejects the slogan SpongeBob
comes up with.