Encyclopedia SpongeBobia
Encyclopedia SpongeBobia

"As Seen on TV" is a SpongeBob SquarePants episode from season 3. In this episode, the Krusty Krab airs its first commercial and SpongeBob believes he has become famous off of it.



Mr. Krabs walks to the Krusty Krab with his pet worm Mr. Doodles one morning to see the completion of the first ever Krusty Krab TV commercial, which is being directed by Squidward. However, upon seeing the expensive production values, he fires all of the cast and crew except the clown and decides to direct it himself, using himself, Squidward, Pearl, and SpongeBob as the cast.

The Krusty Krab commercial.

SpongeBob is extremely excited to see himself on TV and watches the commercial when it airs in the extremely cheap time slot of 3:28 AM. Despite the horrendous production values and quality of the commercial, and SpongeBob's background role in it, he proclaims it to be the best 60 seconds of his life.

The next morning, while SpongeBob is walking to work, Old Man Walker sees him and tells him that he saw him on TV the previous night, albeit not in the same commercial. SpongeBob does not know this, making him think that he is famous. At work, he treats people as if they were his fans and fails to perform his job properly.

"The Striped Sweater Song."

Eventually, he quits his job to become an entertainer and is confronted by the crowd of hungry customers, who he thinks want him to entertain them. He begins to juggle patties and accidentally slips on grease, sending the patties flying. Just as he thinks that his "career" is over, the patties drop on the grill, which pleases the customers.

SpongeBob notices this and continues to make Krabby Patties like normal, still believing he is entertaining his customers and is very famous. Mr. Krabs gives SpongeBob his hat back, even though he still thinks he is a celebrity while the episode ends.



 ) Production music
 ) Original music
 ) SpongeBob music

  Bad Tempi 1 - Masters of Trash [Title card.]
  Hawaiian Link (B) - Richard Myhill [opening]
  The Tip Top Polka/The Cliff Polka - Chelmsford Folk Band [Krabs walking his pet worm]
  Idea Vibe - Nicolas Carr ["What the...?"]
  Too Tired A - Hans Ehrlinger ["I told you to rent only what's absolutely necessary."]
  Ta-ra C - Sammy Burdson, John Charles Fiddy [clown]
  Tonight Live C - Sammy Burdson, John Charles Fiddy ["Me? In the Krusty Krab commercial?"]
  So Tired - Sammy Burdson, John Charles Fiddy ["Tonight?!"]
  ? Vibes - Nicolas Carr [3:28 AM]
  Bad Tempi 1 - Masters of Trash, Jonathan Hodge [Krusty Krab commercial]
  On The Beach - Kapono Beamer [the next day]
  Screw on the Loose - Tony Lowry [bran flakes commercial]
  Love Harp Gliss - Nicolas Carr ["Wow, he recognized me!"]
  On The Beach - Kapono Beamer [SpongeBob going to work]
  Fully Fashioned - George French ["Even the brightest of stars grow weary."]
  Gala Performance - Laurie Johnson ["His singing is phenomenal!"]
  Dialogue Blues A - Hans Ehrlinger [SpongeBob quits being a fry cook]
  Linked Romantic Movements - Sam Fonteyn ["Pipe down, Squidward!"]
  Harp! - Nicolas Carr ["On second thought, keep 'em waiting."]
  Sweater Song - Aaron Springer, Eban Schletter [SpongeBob sings]
  Stand-Up Comic B - Sammy Burdson, John Charles Fiddy [rimshot]
  Of Love and Destiny - Leighton Lucas [SpongeBob slips in grease]
  Gala Premiere - Laurie Johnson [ending]



  • "As Seen on TV" was ranked #65 during the Best Day Ever event from November 9–10, 2006.
  • "As Seen on TV" was ranked #82 during the SpongeBob's Top 100 event in the UK and Ireland from June 4-8, 2012.



  • The German title of this episode is "Der Fernsehstar," which translates to "The TV Star."[citation needed]

The trading card of the Krusty Krab commercial.

  • In 2004, Upper Deck released a trading card based on the Krusty Krab commercial from this episode. The card featured "Amy" and "Jen," and the back of the card mentions SpongeBob's cameo.
  • This is the only time in an episode where there are two Krusty Krabs next to each other. However, the second Krusty Krab did not have the number 2 on it unlike the one in the first movie.
  • The title card background is relatively similar to those of "Naughty Nautical Neighbors," "Karate Choppers," "Squidville," "Gary Takes a Bath," and "Jellyfish Hunter."
  • This is the second appearance of Mr. Krabs' pet worm, Mr. Doodles. The first was "Sandy's Rocket."
    • His name is revealed in this episode.
  • This is the first time Pearl calls Mr. Krabs the same name, rather than calling him "dad" or "daddy."
  • This is the third time Squidward eats a Krabby Patty. The first was "Your Shoe's Untied," and the second was "Just One Bite."
  • The picture seen in the background in the scene where Old Man Jenkins is watching the commercial is the same one seen in "Mermaid Man and Barnacle Boy" where Mermaid Man and Barnacle Boy play checkers.
  • SpongeBob's song "Striped Sweater" has become popular on the internet.
  • Irony: Mr. Krabs, Squidward and the customers should have told SpongeBob he should be cooking in the kitchen and he should not be giving entertainment.
  • This is the first episode in which the Krusty Krab does advertising.
  • Mr. Krabs says that the commercial that is featured in this episode is the first-ever Krusty Krab commercial, but in "Truth or Square," it is revealed that Mr. Krabs did one in the 1950s.
  • Although Mr. Krabs tells the clown to stay for the commercial, he does not appear afterwards and does not appear in the commercial.
    • It is possible the clown left.
  • In the Arabic dub, this episode's title is "الإعلان" which translates to "the commercial."[citation needed]
  • In the Polish dub, the episode's title is "Piękny SpongeBob z telewizji," which translates to "Beautiful SpongeBob from TV."[citation needed]
As Seen on TV 080.png
  • This is the second episode in which SpongeBob is mistaken for a cereal box. The first was "Prehibernation Week."
  • After the Bran Flakes commercial is seen, SpongeBob says "You did?" and when he says it, his wavy edges disappear, but they come back in the next shot. This was done to emphasize his similarity to the Bran Flakes box.
  • SpongeBob slices up a zucchini while making Krabby Patties.
  • According to the episode's production number (5571-172), this was meant to be a season 2 episode.

Cultural references

  • The Bran Flakes cereal seen in this episode is a real cereal by Kellogg's.
  • The lighting company that was going to supply the lighting of the Krusty Krab commercial is Lamp Ray Lighting. This is a reference to the fish Lamprey.
  • One of the fish mentions "Flounderman," a parody of talk show host David Letterman.


  • Incidental 41 is shown twice in the crowd of actors as they leave.
  • The crowd, in unison, ask for onions and cheese, but no cheese is shown being placed on the patties.

Cut off arm.

  • The number of patties on the grill near the end of the episode changes between shots.
  • When the next shot cuts to Incidental 41 after SpongeBob says "Why sir, I'm flattered," his arm is cut off for some frames.

SpongeBob shirt collar error.

  • When SpongeBob lifts his shirt collar, the back of the collar is not drawn.
  • When the crowd says "We want patties!", Incidental 46's waist is purple.
  • The second Krusty Krab is only shown when Mr. Krabs mentions it; in any other shot, it is not there.
  • In the French dub the writers are credited as "Paul Tibbitt, Kent Osborne and Merriwether Williams."



SpongeBob SquarePants - The Striped Sweater Song - Nickelodeon UK


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