Encyclopedia SpongeBobia
Encyclopedia SpongeBobia

"As Seen on TV" is a SpongeBob SquarePants episode from Season 3. In this episode, the Krusty Krab airs its first commercial and SpongeBob believes he has become famous off of it.



Mr. Krabs walks to the Krusty Krab with his pet worm Mr. Doodles one morning to see the completion of the first ever Krusty Krab TV commercial, which is being directed by Squidward. However, upon seeing the expensive production values, he fires all of the cast and crew except the clown and decides to direct it himself, using himself, Squidward, Pearl, and SpongeBob as the cast.

The Krusty Krab commercial.

SpongeBob is extremely excited to see himself on TV and watches the commercial when it airs in the extremely cheap time slot of 3:28 A.M. Despite the horrendous production values and quality of the commercial, and SpongeBob's background role in it, he proclaims it to be the best 60 seconds of his life.

The next morning, while SpongeBob is walking to work, Old Man Walker sees him and tells him that he saw him on TV the previous night, albeit not in the same commercial. SpongeBob does not know this, making him think that he is famous. At work, he treats people as if they were his fans and fails to perform his job properly.

"The Striped Sweater Song."

Eventually, he quits his job to become an entertainer and is confronted by the crowd of hungry customers, who he thinks want him to entertain them. He begins to juggle patties and accidentally slips on grease, sending the patties flying. Just as he thinks that his "career" is over, the patties drop on the grill, which pleases the customers.

SpongeBob notices this and continues to make Krabby Patties like normal, still believing he is entertaining his customers and is very famous. Mr. Krabs gives SpongeBob his hat back, even though he still thinks he is a celebrity while the episode ends.



 ) Associated production music
 ) Original music
 ) SpongeBob music

  Bad Tempi 1 - Masters of Trash [Title card.]
  Hawaiian Link (B) - Richard Myhill [opening]
  The Tip Top Polka/The Cliff Polka - Chelmsford Folk Band [Krabs walking his pet worm]
  Idea Vibe - Nicolas Carr ["What the...?"]
  Too Tired A - Hans Ehrlinger ["I told you to rent only what's absolutely necessary."]
  Ta-Ra C - Sammy Burdson, John Charles Fiddy [clown]
  Tonight Live C - Sammy Burdson, John Charles Fiddy ["Me? In the Krusty Krab commercial?"]
  So Tired - Sammy Burdson, John Charles Fiddy ["Tonight?!"]
  ? Vibes - Nicolas Carr [3:28 AM]
  Bad Tempi 1 - Masters of Trash, Jonathan Hodge [Krusty Krab commercial]
  On the Beach - Kapono Beamer [the next day]
  Screw on the Loose - Tony Lowry [bran flakes commercial]
  Love Harp Gliss - Nicolas Carr ["Wow, he recognized me!"]
  On the Beach - Kapono Beamer [SpongeBob going to work]
  Fully Fashioned - George French ["Even the brightest of stars grow weary."]
  Gala Performance - Laurie Johnson ["His singing is phenomenal!"]
  Dialogue Blues A - Hans Ehrlinger [SpongeBob quits being a fry cook]
  Linked Romantic Movements - Sam Fonteyn ["Pipe down, Squidward!"]
  Harp! - Nicolas Carr ["On second thought, keep 'em waiting."]
  Sweater Song - Aaron Springer, Eban Schletter [SpongeBob sings]
  Stand-Up Comic B - Sammy Burdson, John Charles Fiddy [rimshot]
  Of Love and Destiny - Leighton Lucas [SpongeBob slips in grease]
  Gala Premiere - Laurie Johnson [ending]



  • "As Seen on TV" was ranked #65 during the Best Day Ever event from November 9–10, 2006.
  • "As Seen on TV" was ranked #82 during the SpongeBob's Top 100 event in the UK and Ireland from June 4-8, 2012.



  • The German title of this episode is "Der Fernsehstar," which translates to "The TV Star."

The trading card of the Krusty Krab commercial.

  • In 2004, Upper Deck released a trading card based on the Krusty Krab commercial from this episode. The card featured "Amy" and "Jen," and the back of the card mentions SpongeBob's cameo.
  • This is the only time in an episode where there are two Krusty Krabs next to each other. However, the second Krusty Krab did not have the number 2 on it unlike the one in the first movie.
  • The title card is relatively similar to that of "Something Smells."
  • This is the second appearance of Mr. Krabs' pet worm, Mr. Doodles. The first was "Sandy's Rocket."
    • His name is revealed in this episode.
  • Squidward says that the useless junk was for scene 28 in the commercial. It is mostly likely that the commercial was going to be longer.
  • After Mr. Krabs orders the commercial crew to leave, Fred is seen holding a giant leg along with others. This is a reference to his "My leg!" gag.
  • This is the first time Pearl calls Mr. Krabs the same name, rather than calling him "dad" or "daddy."
  • This is the third time Squidward eats a Krabby Patty. The first was "Your Shoe's Untied," and the second was "Just One Bite."
  • The picture seen in the background in the scene where Old Man Jenkins is watching the commercial is the same one seen in "Mermaid Man and Barnacle Boy" where Mermaid Man and Barnacle Boy play checkers.
  • SpongeBob's song "Striped Sweater" has become popular on the internet.
  • This is the first time the Krusty Krab does advertising.
  • Mr. Krabs says that the commercial that is featured in this episode is the first-ever Krusty Krab commercial, but in "Truth or Square," it is revealed that Mr. Krabs did one in the 1950s.
    • It's possible he forgot and only remembered recently.
  • Although Mr. Krabs tells the clown to stay for the commercial, he does not appear afterwards and does not appear in the commercial.
    • It is possible the clown left.
  • In the Arabic dub, this episode's title is "كما تراه على شاشة التلفزيون," which translates to "kama tarah ealaa shashat alttilfizyun, kum-er tur-rer el-lah shae-shutt al-tilef-vizh-oneh)," which translates the same as the English title.
  • In the Polish dub, the episode's title is "Piękny SpongeBob z telewizji," which translates to "Beautiful SpongeBob from TV."
  • The background music heard when Mr. Krabs confronts Squidward about the equipment used for the commercial is the same music that plays when SpongeBob wakes up from passing out at Goofy Goober's Ice Cream Party Boat in The SpongeBob SquarePants Movie.
    • This is its only usage within an episode.

As Seen on TV 080.png

  • This is the second time SpongeBob is mistaken for a cereal box. The first was "Prehibernation Week."
  • After the Bran Flakes commercial is seen, SpongeBob says "You did?" and when he says it, his wavy edges disappear, but they come back in the next shot. This was done to emphasize his similarity to the Bran Flakes box.
  • SpongeBob slices up a zucchini while making Krabby Patties.
  • According to the episode's production number (5571-172), this was meant to be a season 2 episode.
  • Innuendo: SpongeBob's nose sticks out of the ground.

Cultural references

  • The Bran Flakes cereal seen in this episode is a real cereal by Kellogg's.
  • The lighting company that was going to supply the lighting of the Krusty Krab commercial is Lamp Ray Lighting. This is a reference to the fish Lamprey.
  • One of the fish mentions "Flounderman," a parody of talk show host David Letterman.


  • Incidental 41 is shown twice in the crowd of actors as they leave.
  • The crowd, in unison, ask for onions and cheese, but no cheese is shown being placed on the patties.
  • The number of patties on the grill near the end of the episode changes between shots.
  • When the next shot cuts to Incidental 41 after SpongeBob says "Why sir, I'm flattered," his arm is cut off for some frames.
  • When the crowd says "We want patties!" Incidental 46's waist is purple.
  • The second Krusty Krab is only shown when Mr. Krabs mentions it; in any other shot, it is not there.



SpongeBob SquarePants - The Striped Sweater Song - Nickelodeon UK


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