Encyclopedia SpongeBobia
Encyclopedia SpongeBobia

Ain't Life a Beach is a 1999 press kit, and the earliest piece of SpongeBob SquarePants merchandise ever made. It was given to television industry employees in spring 1999 to coincide with the then-upcoming premiere of the series.

Because the kit was made before the show premiered, it is one of the rarest SpongeBob collectibles. Only a few photos are available online. It has been seen in the backgrounds of several DVD special features.



The kit features early bios for the characters: SpongeBob, Sandy, Mrs. Puff, Patrick, Squidward, Mr. Krabs, and Pearl. It also includes synopses for several season 1 episodes, photo slides, and stickers.

It came in a dark blue folder decorated with a Hawaiian pattern and six of the characters' original model sheets. Pearl is the only character with a bio whose model sheet is not on the folder. Plankton, Karen, and Gary do not have bios.